ANIMATION PRODUCT DEVELOPMENT STUDY BASED ON LOCAL CULTURE IN MALANG
Abstrak
Animation products in Malang is the field of entertainment business that has a fairly bright prospect in its development in the local, national and global markets. Although at this point the animation market in general is still dominated by a wide range of products from developed countries with capitalist tenet, like the United States, nowadays, there is a growth of local culture-based animation producers in Malang, still searching for various marketing alternatives. This qualitative research study aims to answer :( 1 ) . The perception/view of business people in facing the animation products domination in the national market, and ( 2 ). The experience of animation producers in developing local culture-based animation in Malang, in order to compete in the global market . The results showed : animation producers in Malang shared the same view that the local culture-based animations are still having trouble in its market share. However, based on experience and hard work through innovative ways to improve the quality of the local culture-based animation in Malang, it is hoped to be able to penetrate the global market.
Keywords: Product Animation, Cultural Commodification Local, National and Global Markets
Referensi
Daftar Pustaka
Berger, Peter & Thomas Lackman, 1990, Tafsir Sosial Atas Kenyataan : Sebuah Risalah Tentang Sosiologi Pengetahuan (terjemahan), Penerbit LP3ES Jakarta Deddy Mulyana. 2002. Metodologi Penelitian Kualitatif, Remaja Rosdakarya, Bandung.
Emzir. 2010. Analisis Data, Methodologi Penelitian Kualitatif, Rajawali Pers,Jakarta.
Eko Suhartanto, et al. 2010. Technopreneurship, Elex Media Komputindo, Kompas Gramedia, Jakarta.
James Lull.1998. Media Komunikasi Kebudayaan,Suatu Pendekatan global.Yayasan Obor Indonesia.
Joseph Izang, Azi.2012. Assesing the Impact of Technological & Cultural Elements of the i-CLAP Model Design on Pre-Primary School Children in Zaria, International Journal of Computer Graphics & Animation (IJCGA), Vol 2, No 4, October 2012.
Machin,David & Theo van Leeuwen. 2007. Global Media Discourse : A critical introduction, Routledge, London and New York.
Moelyono,Mauled. 2010.Menggerakkan Ekonomi Kreatif Antara Tuntutan dan kebutuhan, Rajawali Pers, Jakarta.
Mc Quail, Denis. 2011. Teori Komunikasi Massa,Edisi 6, Salemba Humanika, Jakarta .
Mirabito, Michael. M et al. 1997. The New Communications Technologies, Third Editions, Focal Press, Boston .
Mosco, Vincent, 2009, The Political Economy of Communication : Rathinking and Renewal, Second Edition.London : Sage Publications, Inc
Nickesia Stacy, Ann Gordon. 2009. Globalization and Cultural Imperialism in Jamaica, The Homogenization of Conten and Americanization of Jamaican TV through Programme Modeling,
International Journal of Communication 3(2009)307-331 Osakue Stevenson, Omoera & Elo Ibagere. 2010.
Revisiting Media Imperialism : A review of the Nigerian Television Experience, The International Journal of Research Review, Vol 5, September 2010, Time Taylor International .
Pepper, Gerald.L.1990. Communicating in Organizations: A Cultural Approach. New York McGraw-Hill
Rogers et al. 1992. Communication of Innovations, edisi bahasa Indonesia, Usaha Nasional, Surabaya
Schiller, H. J. 1973. Communication and Cultural Domination. White Plains, NY:International Arts and Sciences Press.New York.
Society for Animation Studies. 2009. Animation Studies Volume 4, 2009, Department of Film and Video, California Institute of the Arts, McBean Parkway, Valencia, CA- USA
Souad Belkhyr, Disney animation :Global diffusion and local appropriation of culture, International Journal of Human Sciences,Volume :9 Issue: 2 Year :2012
Straubhaar, Joseph D.1991. Beyond Media Imperialism : Assymetrical Interdependence and Cultural Proximity, Journal of Cultural Studies in Mass Communication .
Straubhaar & La Rose. 2001. Media Now, Communications Media in the Information age, Second Edition, Wadsworth Thomson Learning.
Tepper, Ron.2006. How to Get into the Entertainment Business, Gramedia Pustaka Utama, Jakarta .
Usman Ks. 2009. Ekonomi media, Pengantar Konsep dan Aplikasinya, Ghalia Indonesia, Bogor
Vincent Mosco. 2008. Current Trends in the Political Economy of Communication, Global Media, Journal- Volume 1, Issue 1, pp 45-63 , Canadian Edition.
Yasraf Amir Piliang.1998. Sebuah Dunia Yang
Dilipat,Realitas Kebudayaan Menjelang Melenium Dan Matinya Postmodernitas, Mizan, Bandung
