REPRESENTASI PEREMPUAN DALAM MAJALAH LIFESTYLE
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Abstract
Goal of this research whose title is “representation of woman in Lifestyle magazine (content analysis in Cosmopolitan magazine within period 2003–2005)” is to obtain description of woman in lifestyle magazine which is viewed from article identity, article contents, representation of figures in article, presentation technique of article. Background of this research is lifestyle problem in consumer society of Indonesia which grow in pararrel with history of economy globalization capitalism transformation indicated by emerging shopping centers. For Indonesian, lifestyle become a serious attention almost for all peoples since lifestyle trends and modernity structure shift are interrelated by institutional reflectivity. Nevertheless, lifestyle becomes more important in self identity and daily activities. This research approach is quantitative. The method is content analysis which is used to group articles on the basis of its themes. Content analysis is used to code various article on the basis of article freqwency in Cosmopolitan magazine from 2003-2005. Sampling technique used is random sampling. This research shows that woman representation in lifestyle magazine is not fair and there is no significant difference in Lifestyle magazine artikel.
Keywords: Representation; Women; Lifestyle.
ABSTRAK
Penelitian berjudul “Representasi Perempuan dalam majalah lifestyle (Analisis isi majalah Cosmopolitan periode 2003–2005)” ini bertujuan untuk memperoleh gambaran tentang Representasi Perempuan dalam majalah lifestyle dilihat dari aspek- aspek identitas artikel, isi artikel, representasi tokoh di dalam artikel, teknik penyajian artikel/rubrik. Dasar penelitian ini yaitu karena persoalan gaya hidup dalam masyarakat konsumen Indonesia telah tumbuh beriringan dengan sejarah globalisasi ekonomi dan transformasi kapitalisme konsumsi yang ditandai dengan menjamurnya pusat perbelanjaan bergaya. Dalam masyarakat Indonesia urusan gaya mulai menjadi perhatian sangat serius hampir pada semua orang karena perkembangan gaya hidup dan perubahan struktural modernitas saling terhubung melalui reflektivitas institusional. Kendati demikian pilihan gaya hidup semakin penting dalam penyusunan identitas diri dan aktivitas keseharian. Penelitian menggunakan metode analisis isi dengan pendekatan kuantitatif yang digunakan untuk mengelompokkan artikel–artikel yang terkait dengan tema. Analisis ini dilakukan dengan cara mengkoding berbagai kategori artikel yang ada berdasarkan frekwensi kemunculan artikel dalam majalah Cosmopolitan dari tahun 2003 sampai dengan tahun 2005. Teknik sampling yang digunakan adalah simple random sampling. Hasil penelitian menunjukkan bahwa Representasi Perempuan dalam majalah Lifestyle dilakukan dengan cara tidak seimbang dan tidak ada perbedaan signifikan antara artikel dalam majalah Lifestyle.
Kata-kata kunci: Representasi; Perempuan; lifestyle.
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