REPRESENTASI AGENDA MEDIA DALAM ISU HIGH-TASTE CONTENT
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Abstract
ABSTRACT
This article presents an overview toward print media in the category of high-taste content, that make up hard news e.g. political news in capital-city newspaper headlines. This article refers to data collected by content analysis study conducted by BPPKI Jakarta toward four newspapers (Kompas, Republika, Rakyat Merdeka and Media Indonesia). In the elaboration, this one harnesses representation of the three concept in Agenda Setting Theory (salience, valence, and prominent). The results show that these concepts are represented in media headline’s encoding regarding high taste content issues. The representation of salience and valence concepts take place explicitly. Meanwhile, prominent concept tends to be implicit.
Keywords : Representation; Media Agenda; High-Taste Content.
ABSTRAK
Tulisan ini menyajikan tinjauan terhadap isi media cetak dalam kategori high taste content, yaitu berita-berita hard news seperti politik yang disajikan suratkabar ibukota melalui headline. Dalam pembahasannyam tulisan ini berbasiskan data hasil content analysis yang dilakukan oleh BPPKI Jakarta terhadap headline empat suratkabar (Kompas, Republika, Rakyat Merdeka dan Media Indonesia). Pembahasan dilakukan untuk melihat representasi tiga konsep dalam teori agenda setting (salience, valence dan prominent). Hasil diskusi menunjukkan bahwa ketiga konsep itu bekerjanya memang terrepresentasikan dalam enkoding headline media menyangkut isu-isu high taste content. Reperesentasi konsep salience, valence tampak terjadi secara eksplisit dan konsep prominent cenderung terjadi secara implisit.
Kata-kata kunci : Representasi; Agenda media; high-taste content.
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