Peran Manajerial Praktisi Humas Perempuan Lembaga Pemerintah dalam Profesi yang Didominasi Perempuan
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Abstract
Penelitian ini bertujuan mengevaluasi peran-peran yang dilakukan praktisi hubungan masyarakat (humas/public relations) lembaga pemerintah di Jawa Timur. Humas telah dikenal sebagai profesi bergender karena makin banyak perempuan memasuki profesi ini. Perempuan, secara umum, memiliki skill komunikasi yang feminim yang membantu membangun relasi dengan publik supaya mendukung reputasi lembaga. Hipotesis penelitian ini adalah praktisi humas perempuan telah berperan manajerial dalam aktivitasnya. Dengan menggunakan model peran kehumasan sebagai instrumennya, kuesioner disebarkan dan diisi oleh 69 responden, 35 di antaranya adalah praktisi laki-laki dan 34 praktisi perempuan. Penelitian ini menemukan bahwa hipotesis dapat diterima karena praktisi humas perempuan telah berperan manajerial meskipun praktisi humas laki-laki lebih banyak melakukan peran manajerial. Praktisi perempuan diposisikan dalam peran teknisi. Penelitian ini berkontribusi mendorong bidang kehumasan pemerintah untuk membuka peluang bagi praktisi perempuan lebih berperan dalam peran manajerial sebagai bentuk pemberdayaan perempuan.
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