REPRESENTASI ENKODING FENOMENA SURVEILENCE DAN MEDIA ONLINE (Analisis isi Isu Lokal dan Isu Potensi Lokal dalam Websites www.jambiekspress.co.id dan www.bangkapos.com.)
Article Sidebar
Read Counter : 805
Download : 468
Main Article Content
Abstract
Representation of encoding -related online media surveilence- has a difference. This shows the relevance to the media agenda theory, especially in the context of the media agenda. Regarding to this assumption, the online media is percepted differently by the two online media organizations. Regarding the differences in the importance of an issue for media organizations, this indicates that the system of government in Indonesia at this time, the interpretation of the various problems that can last so arbitrary from various parties, including online media organizations. This condition occurs and justifies Abdullah's assumption that in the era of democracy in Indonesia, hegemonic interpretation (monosemy) of rulers does not exist anymore and turned into an interpretation of polysemy. The dominance of the polysemy principle in the encoding media phenomenon related to the functions surveilence implementation and particularly concerning local issues and economic potential, seems to indicate a loss for the local government because the local government get a less support from the press in the development/revenue improvement. To maximize the function of local media surveilence, local government need to make approaches in building the local press awareness for the sake of public interest related to local issues.
Key words: Representation; Encoding; Surveilence; Online media
ABSTRAK
Representasi enkoding media online terkait pemeranan fungsi surveilence, dengan mana cenderung menunjukkan perbedaan yang relatif sifatnya, kiranya itu memperlihatkan ada relevansinya dengan media agenda theory, khususnya dalam konteks media agenda. Dalam kaitan asumsi ini, kedua media online dalam proses enkoding ternyata cenderung dipersepsi secara berbeda oleh kedua organisasi media online. Mengenai perbedaan arti pentingnya suatu isu bagi organisasi media, itu juga dapat mengindikasikan bahwa dalam era sistem pemerintahan di Indonesia saat ini, penafsiran terhadap berbagai masalah itu dapat berlangsung “begitu cair” dari berbagai pihak, termasuk tentunya di pihak organisasi media online dalam penelitian ini. Kondisi ini dimungkinkan terjadi dan sekaligus membenarkan asumsi Abdullah bahwa dalam era demokrasi di Indonesia saat ini hegemoni interpretasi (monosemy) penguasa tiada lagi dan berganti menjadi interpretasi bersifat polysemy. Dominannya prinsip polysemy dalam fenomena enkoding media terkait pelaksanaan fungsi surveilence dan khususnya menyangkut isu-isu lokal dan potensi ekonomi lokal, tampaknya itu mengindikasikan kerugian bagi pemerintah lokal karena dengan begitu pemerintah daerah setempat jadi kurang dapat dukungan dari pihak pers dalam rangka pengembangann daerah di bidang pendapatan. Untuk memaksimalkan fungsi surveilence media lokal, kiranya pemerintah setempat perlu melakukan pendekatan-pendekatan yang dapat menyadarkan pers lokal akan kepentingan bersama terkait pemediasian isu lokal.
Kata-kata kunci : Representasi; Enkoding ; Surveilence; Media Online
Article Details
Authors who publish with this journal agree to the following terms:
- Copyright on any article is retained by the author(s).
- Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
References
Abdullah, Taufik, 2002 “Konflik dan Ancaman Integrasi Bangsa”, makalah, Seminar ISKI, Bandung : Pebruari.
Chandler, Daniel (2015). Media Representation. http://www2.ukdw.ac.id/kuliah/ info/IN1273/ PersepsiDanRepresentasi.pdf.
Griffin, EM. 2003. A First Look at Communication Theory, Fifth Edition, , New York, McGraw Hill,.
Infante, Rancer dan Womack. 1990. Building Communication Theory. Illinois : Waveland Press Inc.
Littlejohn, Stephen W. 1996. Theories of Human Communication, Washington: Wadsworth Publishing Company
Moragas Spa, Miquel de, Domingo, David, Lopez, Bernat. 2002. Internet and Local Communication: Firs Experiences in Catalonia, dalam Community Media in the Information Age : Perspective and Prospects, Cresskill, New Jersey: Hampton Press, Inc.
Shoemaker, Pamela J. Dan Reese, Steven D. 1996. Mediating The Message, Theories of Influences on Mass Media Content. 2nd Ed. NY , Longman: White Plain.
Wright, Charles R, 1986, Sosiologi Komunikasi Massa, Ed. Jalaluddin Rakhmat, Bandung: Remadja Karya
http://www.aber.ac.uk/media/Modules/MC30820/ represent.html, diakses, 6 Peb. 2015)