AGENDA MEDIA SURATKABAR (Analisis Isi Suratkabar Ibukota)
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Abstract
ABSTRACT
This research focuses on agenda of capital city media regarding salience issue and valence issue. To
deal with that issue, researcher refers to the concept of media agenda in agenda setting theory. By
using content analysis method toward four newspapers (Kompas, Media Indonesia, Republika, and
Rakyat Merdeka), this research indicates the truth of assumption in agenda setting theory: what media
regards as important will be regarded as important one by audiences. For further studies, those ones
(salience issue and valence issue) should be tested (T-test and studying more about the cause of both
side coverage principle abandoning in media agenda). It should be conducted to develop agenda
setting theory especially about media agenda study.
Keywords: Media Agenda; Newspapers; Salience Issue;valence issue
ABSTRAK
Pada intinya riset ini diarahkan untuk menjawab pertanyaan-pertanyaan tentang Agenda Media
Suratkabar Ibukota terkait fenomena salience issue dan valence isu. Upaya menjawab fenomena ini
sendiri dilakukan dengan cara mengacu pada konsep agenda media dalam tradisi media agenda setting
theory. Dengan menggunakan metode content analysis terhadap empat suratakabar ibukota (Kompas,
Media Indonesia, Republika dan Rakyat Merdeka), maka berdasarkan fenomena salience issue dan
valence issue penelitian ini kembali membuktikan kebenaran akan asumsi-asumsi yang dikemukakan
dalam teori agenda setting, bahwa apa yang dianggap penting oleh media juga sebagai dianggap
penting oleh khalayaknya. Bagi pelaksanaan studi sejenis di masa-masa mendatang, hendaknya kedua
hal tadi (uji beda dan pendalaman sebab tidak gunakannya prinsip cover "both side" dalam
pengagendaan media), perlu dilakukan para peneliti guna pengembangan teori agenda setting dan
khususnya menyangkut studi pada fase studi agenda media.
Kata-kata kunci : Agenda Media; Suratkabar; Salience Issue ; Valence Issue
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