EVOLUSI TEORI KETERGANTUNGAN SISTEM MEDIA MENJADI TEORI INFRASTRUKTUR KOMUNIKASI

Dede Mahmudah

Abstract

This article deals with a matter of evolution theory in the study of science communications. Object of theory discussed is Media System Dependency Theory which introduced by Ball-Rokeach. This article is focused to overview: 1). History of Media System Dependency Theory emergence. 2) Development phase of this theory; 3). Challenge for this MSD theory: Critique and Change of Time, and 4). From MSD toward  Communication Infrastructure Theory (CIT).


Artikel ini mencoba membahas persoalan evolusi teori dalam studi ilmu komunikasi. Teori yang dijadikan objek bahasan adalah teori ketergantungan sistem media (MSD) dari Ball-Rokeach. Fokus persoalan yang dibahas dalam tulisan ini mencakup : 1) Riwayat Kemunculan Teori MSD; 2) Fase Perkembangan Teori MSD 3) Tantangan terhadap teori MSD: Kritik dan Perubahan Waktu dan 4) Dari MSD Menuju Communication Infrastructure Theory (CIT).


Keywords


Evolution, media system dependency theory, communication infrastructure theory


References

Anderson, B. 2006. Imagined communities. London: New York : Verson.

Ball-Rokeach. 1974. The Information perspective. Paper presented at the Annual Meeting of the American Sociological Association, Montreal.

Ball-Rokeach & DeFleur. 1976. Dependency model of mass media effects. Communication Research, 3 (1).

Ball-Rokeach, dkk. 1984. The great American values test : Influencing behavior and belief through television. New York : Free Press.

Ball-Rokeach, S.J. 1985. The Origins of individual media system dependency : A Sociological framework. Communication Research, 12.

Ball-Rokeach .1998. A theory of media power and a theory of media uses : Different stories, questions, and ways of thinking. Mass Communication & Society, 1 (2).

Craig , Robert T., and Heidi I. Muller. 2007, Theorizing Communication-Reading Across Traditions, Los Angeles : Sage, p.63. Gerbner & Gross, 1976.

Emerson, R.M. 1962. Power-dependency relation. American Sociological Review, 27.

Gerbner, G., & Gross, L. 1976. Living with television: The violence profile. Journal of Communication, 26.

Halpern, P. 1994. Media dependency and political perceptions in the authoritarian political system. Journal of Communication, 44 (4).

Katz, E. 1957. The two step flow of communication: An up to date report, Public Opinion Quarterly, 21 (1).

Kim, Jung, & Ball-Rokeach. 2006. Civic engagement from a communication infrastructure perspective. Communication Theory, 16 (2).

Loges, W.E. 1994. Canaries in the coal mine: Perception of threat an dmedia system dependency relations. Communication Research, 21 (1).

Pitts, G. 2000. Democracy and press freedom in Zambia: Attitudeof members of Parliement toward media and media regulation. Communication Law and Policy, 5 (2).

Perloff, R. M. 2007. The dynamics of persuation: Communication and attitudes in the 21st century (3rd.). Hillsdale, NJ: Erlbaum

Robin L. Nabi & Mary Beth Oliver, The SAGE Handbook of Media Processes and Effects, p

Rubin dan Windahal (1986). The uses and dependency model of mass communication. Critical Studies in Mass Communication , 3 (2).

Schiller, H.J. 1973. Communication and Cultural domination. White Plains, NY: International Arts and Sciences Press.

Singhal & Rogers. 2002. A theoretical agenda for entertainment education. Communication Theory, 12 (2).




DOI: http://dx.doi.org/10.31445/jskm.2011.150207

Refbacks

  • There are currently no refbacks.




  Find us at Crossref   Portal Garuda   Sinta (Science and Technology Index)
Google Scholar

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.