REPRESENTASI SIKAP MEDIA TERHADAP CALON KEPALA DAERAH
Article Sidebar
Read Counter : 824
Download : 672
Main Article Content
Abstract
Sikap merupakan a "readiness of the psyche to act or react in a certain way" (Jung, [1921] 1971:par. 687). Dijelaskan pula bahwa sikap ini merupakan suatu konstruksi yang bersifat hipotesis yang mencerminkan suka tidak suka atau netralnya individu terhadap suatu persoalan. Ini sejalan dengan asumsi Sherif (2003.) yang dikemukakannya melalui Social Judgement Theory.-nya, bahwa dalam diri individu itu memang ada wilayah sikap yang terbagi menjadi tiga, dan masing-masing wilayah ini berisi tentang bentuk-bentuk sikap individu terhadap obyek. Tiga bentuk sikap tadi terdiri dari : latitude of acceptance (sikap menerima) ; latitude of non commitment (netral) ; latitude of rejection (sikap menolak). Namun, ke mana pilihan bentuk sikap ini ditentukan, maka menurut Sherif ini dipengaruhi oleh faktor ego involvement, yaitu relevansi individu dengan sesuatu obyek sikap.
Article Details
Authors who publish with this journal agree to the following terms:
- Copyright on any article is retained by the author(s).
- Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
References
Griffin, EM . 2003. A First Look at Communication Theory, Fifth Edition. New York. McGraw Hill.
Infante, Dominic A., Andrew S. Rancer and Deanna F. Womack. 1990. Building Communication Theory, Illinois : Waveland Press, Inc.
Littlejohn, Stephen W. 1996, Theories of Human Communication, Washington: Wadsworth Publishing Company.
Lippman, Walter, Public Opinion With New Introduction . Diterjemahkan oleh S. Maimoen . Jakarta:Yayasasan Obor Michael Curtis,New Jersey; Transaction Publisher, Indonesia, 1999.
Sobur, Alex. 2002 . Semiotika Komunikasi. Bandung. Remaja Rosdakarya.
Wright, Charles R. 1988. Sosiologi Komunikasi Massa. Ed. Jalaluddin Rakhmat, Bandung, Remadja Karya.
Halliday. M.A.K. dan Ruqaiya Hasan, (1994), Bahasa, Konteks, dan Teks, Aspek-Aspek bahasan dalam Pandangan Semiotik Sosial, Yogyakarta, Gadjahmada University Press, hal.16.