Trends in Disseminating Audio on Demand Content through Podcast: An Opportunity and Challenge in Indonesia

Main Article Content

Cut Medika Zellatifanny

Abstract

In the last two years, there has been a significant increase in access to audio on-demand content in Indonesia. The current trend of content dissemination is no longer centered on video-based content such as Youtube but has penetrated audio-based content such as Podcasts. One of the causes of podcasts' interest is the nature of flexibility that allows the audience to listen to audio content while doing other activities. This study aims to analyze the opportunities and challenges of podcasts in Indonesia and present them comprehensively. The method used in this research is literature review which includes the process of reading, sorting, and analyzing articles in journals, reference books, previous research reports, and news related to podcasts. The results of the study concluded that the emergence of trends in the distribution of audio-on-demand content through podcasts could create several opportunities that can be useful for its users in Indonesia, including podcasts that can be a medium for providing information to open new insights and thoughts, podcast also capable in produce more personal content, it can be used as an alternative media to disseminate audio content, it has significant opportunities for monetization, can complement conventional radio and video-based platforms, and has opportunities to be accessed safely and comfortably because of relatively small bandwidth requirements. In addition to opportunities, podcast development cannot be separated from various challenges, including competition with video-based content that has been popular among millennials, challenges in measuring and applying podcast monetization methods, challenges in production aspects, audio quality and optimizing content duration. Last but not least, challenges related to listener experience (LX)
Dimensions

Article Details

How to Cite
Zellatifanny, C. M. (2020). Trends in Disseminating Audio on Demand Content through Podcast: An Opportunity and Challenge in Indonesia. Jurnal Pekommas, 5(2), 117–132. https://doi.org/10.30818/jpkm.2020.2050202
Section
Mass Media
Author Biography

Cut Medika Zellatifanny, Kementerian Komunikasi dan Informatika

Puslitbang Aptika dan IKP, Badan Litbang SDM

References

Alten, S. R .(2013). Audio in media. Toronto, Canada : Nelson Education.

Ario, D. 2019. Kebangkitan Podcast di Indonesia dan Kurangnya Podcast Musik Lokal. Retrieved from https://billboardid.com/kebangkitan-podcast-di-indonesia-dankurangya-podcast-musik-lokal/ on April 8th 2020

Asosiasi Digital Marketing Indonesia. (2020). 9 Tren Podcast Tahun 2020 Yang Wajib Kamu Ketahui . Retrieved from https://digimind.id/9-tren-podcast-tahun-2020-yang-wajib-kamu-ketahui/ on April 5th 2020

Baumeister, R. F., & Leary, M. R. (1997). Writing Narrative Literature Reviews. Review of General Psychology, 1, 311–320. https://doi.org/10.1037/1089-2680.1.3.311

Berry, R. (2006). Will the IPod Kill the Radio Star? Profiling Podcasting as Radio. Convergence Journal, 12(2), 143-162.

Birch, H., & Weitkamp, E. (2010). Podologues: Conversations Created by Science Podcasts. New Media & Society, 12(6), 889-909.

Blubrry. (2019). Podcast Stats Soundbite: Brazil In Bloom. Retrieved from https://blubrry.com/podcastinsider/2019/02/01/podcast-stats-soundbite-brazil-bloom/ on April 8th 2020

Bonini, T .(2015). The Second Age Of Podcasting: Reframing Podcasting as A New Digital Mass Medium. Quaderns del CAC 41 18(July): 21–30

Brown, A., & Green, T. D. (2007). Video Podcasting in Perspective: The History, Technology, Aesthetics, and Instructional Uses of A New Medium. Journal of educational technology systems, 36(1), 3-17.

Burns, T. M. (2007). The Forecast for Podcasts: Sunny Skies but not Necessarily With Clear Visibility. Neurology Journal, 68(15), E19–E20.

Chartable. (2020). Podcast Chart - Indonesia Top Podcast. Retrieved from https://chartable.com/charts/spotify/indonesia-top-podcast on Mei 12nd 2020

Clement, J. (2018). Global Number of Youtube Viewers 2016-2021. Statista.com. Retrieved from: https://www.statista.com/statistics/805656/numberyoutube-viewers-worldwide/ on April 8th 2020

Daily Social. (2018). Podcast User Research in Indonesia 2018

Dewdney, A., & Ride, P. (2006). The Digital Media Handbook. Newyork :Routledge.

Edison & Triton. (2018). The Podcast Consumer 2018. Retrieved form https://www.slideshare.net/webby2001/the-podcast-consumer-2018 on April 1th 2020

Fadilah, E., Yudhapramesti, P., & Aristi, N. (2017). Podcast sebagai Alternatif Distribusi Konten Audio. Jurnal Kajian Jurnalisme, 1(1)

Faradinna, N. (2020). Peran Podcast dalam Membangun Knowledge Society (Tugas Akhir). Jakarta. Univeristas Pertamina.

Fidler, R. (2003). Mediamorfosis. Bentang Budaya.Yogyakarta

Flew, T. (2005). New Media: An Introduction South Melbourne: Oxford University Press.

Geoghegan, Michael,W., Klass, Dan. (2007). Podcast Solutions: TheComplete Guide to Audio and Video Podcasting. USA: Friendsof OR SEC ED.USA.APRESS

Habib, A. F. (2020). Pengaruh Kesenjangan Kepuasan Terhadap Kepuasan Mendengar dan Keberlanjutan Mendengarkan Podcast (Skripsi). Surakarta. Universitas Sebelas Maret Surakarta.

Hafied, Rane. (2020). Survei Podcast Indonesia 2019. Retrieved from https://suarane.org/surveipodcast2019/ on April 8th 2020

Herman. (2019). Inspigo Luncurkan Fitur Audio Playbook. Retrieved from https://www.beritasatu.com/digital/583127-inspigo-luncurkan-fitur-audio-playbook on April 26th 2020

Johnson,K.(2007). Imagine This: Radio Revisited Through Podcasting. Unpublished Master’s Thesis,Texas Christian University, Dallas.

Kencana, W. H. (2020). Platform Digital Siaran Suara Berbasis on Demand. Commed: Jurnal Komunikasi dan Media, 4 (2), 191-207.

Kementerian Kominfo. (2017). Penggunaan TIK serta Implikasinya terhadap Aspek Sosial Budaya Masyarakat. Jakarta: Puslitbang Apika IKP Kemkominfo.

Kementerian PPPA. (2018). Profil Generasi Milenial Indonesia. Retrieved from: https://www.kemenpppa.go.id/lib/uploads/list/9acde-bukuprofil-generasi-milenial.pdf on April 8th 2020

Knowledge Agency, The. (2004). The iPod Generation. Ofcom:London

Madden, M. (2006). Pew Internet Project Data Memo. Pew Internet and American Life Project. Retrieved form www.pewsearch.org/PIP_Podcasting_Nov06_memo on April 8th 2020

Mari, A. (2019). Podcast Market Booms in Brazil. Retrieved From https://www.zdnet.com/article/podcast-market-booms-in-brazil/ on April 26th 2020

Markman, K. M. (2012). Doing Radio, Making Friends, and Having Fun: Exploring the Motivations of Independent Audio Podcasters. New Media & Society, 14(4), 547-565.

McDermott N. (2008). Podcasting and New Media. Stempra: London.

McHugh, S.(2014). Audio Storytelling: Unlocking the Power of Audio to Inform, Empower and Connect. Asia Pacific Media Educator, 24(2), 141-156.

Menduni, E. (2007). Four Steps in Innovative Radio Broadcasting: From QuickTime to Podcasting. Radio Journal: International Studies in Broadcast & Audio Media, 5(1), 9-18.

Merzagora M. (2004). Science on Air: The Role of Radio in Science Communication. Journal of Science

Communication 3(4): 1–6

Minol K, Spelsberg G, Shulte E, and Morris N. (2007). Portals Blogs and Co.: The Role of the Internet

as a Medium of Science Communication. Biotechnology Journal 2: 1129–1140

Michelle Christie, T. (2019). Fight Cancer: Sebuah Podcast Cerita Penderita Kanker di Indonesia (Doctoral dissertation, Universitas Multimedia Nusantara).

Mocigemba,D., & Riechmann, G. (2007) International Podcastersurvey: Podcasters – Who They

Are. How and Why They Do It. Retrieved from http://podcastersurvey.com/ipcs07.pdf on April 8th 2020

Mondry. (2008). Pemahaman Teori dan Praktik Jurnalistik. Bogor: Ghalia Indonesia

Morris, T., Terra, E., & Williams, R. C. (2008). Expert Podcasting Practices for Dummies. John Wiley & Sons.

Musicoomph. (2020). Podcast Statistics (2020) – [Infographic]. Retrieved from https://musicoomph.com/podcast-statistics/ on April 8th 2020https://musicoomph.com/podcast-statistics/ on April 8th 2020

Netti, S. Y. M., & IrwansyaPewh, I. (2018). Spotify: Aplikasi Music Streaming untuk Generasi Milenial. Jurnal Komunikasi, 10(1), 1-16.

Newman, N., Fletcher, R., Kalogeropoulos, A., & Nielsen, R. (2019). Reuters Institute Digital News Report 2019 (Vol. 2019). Reuters Institute for the Study of Journalism.

Pew Research Center. (2019). Audio And Podcasting Fact Sheet Retrieved Form Http://Www.Pewresearch.Org/Topics/State-Of-The-News-Media, on April 1st 2020

Nielsen, N.V (2016). Radio Masih Memiliki Tempat di Hati Pendengarnya. Retrieved from https://www.nielsen.com/id/en/pressreleases/2016/radio-masihmemiliki-tempat-di-hatipendengarnya/ on April 5th 2020

Prastuti, C.D.(2019). Peluang Baru itu Bernama Podcast. Retrieved form https://kbr.id/opini_anda/09-2019/peluang_baru_itu_bernama_podcast/100697.html on April 26th 2020

Rafiza, R. N. (2020). Podcast: Potensi dan Pertumbuhannya di Indonesia. Jurnal Teknologi Informasi Dan Komunikasi, 11(1), 1-12.

Rahman, A., Atmowardoyo, H., & Salija, K.

(2018). Podcast Effects on EFL Learners

Listening Comprehension. Journal of

English Language Teaching, 5(2), 1–10.

Ritter,E.A. & Cho, C.H. (2009). Effects of ad placement and type on consumer responses to podcast

ads. Cyberpsychology & Behavior 12(5): 533–537

Rusdi, Farid. (2012). Podcast sebagai Industri Kreatif. Proceeding Seminar Nasional, Inovasi, dan Teknologi BSI hal 91-94

Samosir H.A & Putra M.A. (2020). CNN Inodnesia - Merawat Podcast, Bayi Bisnis di Indonesia. Retrieved fromhttps://www.cnnindonesia.com/hiburan/27081748-241-478599/merawat-podcast-bayi-bisnis-di-indonesia on April 1st 2020

Shinto,G W.(2019). Podcast Sebagai Media Distributor Audio Baru Dalam Dunia Penyiaran (Studi Kualitatif Podcast “Pojokan” Dalam Menyajikan Episode Program Siaran Untuk Pendengar) (Skripsi). Yogyakarta. Sekolah Tinggi Pembangunan Masyarakat Desa APMD

Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333-339.

Spotify & The Nielsen Company. (2017). Spotify Indonesia Consumer Insight:Reach The Audience That Matters to Your Brand. Spotify For Brand

Spotify. (2019). Spotify Reports Second Quarter 2019 Earnings. Retrieved from : https://newsroom.spotify.com/2019-07-31/spotify-reports-second-quarter-2019-earnings/ on April 1st 2020

Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developinevidence-informed management knowledge by means of systematic review. British Journal of Management, 14, 207–222. https://doi.org/10.1111/1467-8551.00375

Vindiyanasari, P. (2018). Tema Dan Pesan Dalam Video Blog" Wirda Mansyur"(Analisis Isi pada Video Blog Wirda Mansur Periode 3 Oktober 2015-7 Agustus 2017) (Doctoral dissertation, University of Muhammadiyah Malang).

Voxnest. (2019). Apple VS Spotify —May 2019. Retrieved from Voxnest.com: https://blog.voxnest.com/apple-vs-spotify-may- 2019/ on April 5th 2020.

Yusra, Yenny. (2019). Inspigo Yakin Podcaster Indonesia Mampu Ciptakan Konten Kreatif dan Bisnis yang Berkesinambungan. Dailysocial.id. Retrieved from: https://dailysocial.id/post/inspigo-podcaster-indonesia on Mei 11th 2020

Zaenudin, A (2017). Hikayat Podcast. Retrieved From https:/tirto.id/hikayat-podcast-cufm on April 8th 2020

Zakiah, N. (2019). 7 Aplikasi Ini Ternyata Bikin Boros Kuota Internet, Cek Penggunaannya!. Retrieved from https://jogja.idntimes.com/tech/trend/nena-zakiah-1/aplikasi-paling-boros-kuota-internet-1-regional-jogja/7 on April 26th 2020.