Christiany Juditha



The latest news about the celebrities can not only be obtained from television infotainment only, but also through gossip accounts in social media. One of them in Instagram account @ lambe_turah. This account is very profitable for business because it can be a media promotion of various products. But by revealing the privacy of people without thinking about the implications and reactions of society because it becomes a problem. Until here hegemony (power) as a social media seems to dominate this phenomenon. Therefore, the purpose of this study is to get an overview of the economic, social and political hegemony of social media on the @lambe_turahgossip account. This research method using literature study. The results conclude that the economic strength of @ lambe_turah can be seen from the messages distributed simultaneously, when and where it can be accepted by its followers consisting of various audiences’ class. With the number of millions followers, @lambe_turah enter the line of endorsement programs that generate economic benefits. Political hegemony @ lambe_turah can be seen freely they post any news about the celebrities either the positive or negative. This unlimited power has made @lambe_turah several times having problems with a number of artists especially if the news is negative. While the cultural hegemony in @ lambe_turah is symmetrically illustrated by the many postings that are like and commented on indicate that netizen's attention is very high. @lambe_turah also has a major influence in the formation of public opinion.


Keywords: hegemony, social media, gossip account, instagram, lambe_turah


Castell, Manuel. (2002). The Internet and the Network Society. In B. Wellmann & C. Haythornhwaite (Eds.) The Internet in Everyday Life. Malden, MA: Blackwell Publishing Ltd.

Darmawan, Budi. (2017). Punya 2,5 Juta Follower, Inilah Perkiraan Biaya Untuk Endorsement Lambe Turah. Diakses dari website:, pada 29 Januari 2018.

Falihah, Isnaini Afriliyah dan Ali Hasby. (2013). Hegemoni Berpacaran Di Facebook. Jurnal Paradigma. Volume 01 Nomor 01 Tahun 2013.

Fuchs,C. (2014). Social Media a Critival Introductio. Los Angeles: Sage Publicatiobs, Ltd.

Frommer, D. (2010). Here's How To Use Instagram. Business Insider.

Gramsci, Antonio (1971). "Introduction". In Hoare, Quentin; Smith, Geoffrey Nowell. Selections from the Prisoncasetell Notebooks. New York: International Publishers. pp. xvii–xcvi. ISBN 0-85315-280-2.

Juditha, Christiany. (2014). Opini Publik Terhadap Kasus KPK Lawan Polisi dalam Media Sosial Twitter. Jurnal Pekommas, Vol. 17 No. 2, Agustus 2014: 61-70 61. hal 137 – 151. Diakses dari website:, pada 29 Januari 2018.

Juditha, Christiany. (2017). Hatespeech di Media Online: Kasus Pilkada DKI Jakarta 2017. Jurnal Penelitian Komunikasi dan Opini Publik Vol 21, No 2 (2017) hal 137 – 151. Diakses dari website:, pada 29 Januari 2018.

Komara, Indra. (2017). Survei Kualitas Siaran TV, KPI: Program Infotainment Paling Rendah. Diakses dari website:, pada 23 Januari 2018.

Lambe Turah. (2018). @lambe_turah. Diakses dari website:, pada 15 Januari -5 Februari 2018

Nova. (2017). Terkuak! Ini Profesi 5 Orang Admin Dibalik Tenarnya Akun Lambe Turah di Sosial Media. Diakses dari website: pada 23 Januari 2018.

McQuail, Denis. (2002). Media Performance: Mass Communication and The Public Interest. London: Sage Publication.

Olubunmi, Aborisade Philip. (2015). The Ambiguous Power of Social Media: Hegemony or Resistance? Journal New Media and Mass Communication Vol.33, 2015. Diakses dari website:, pada 11 Januari 2018.

Sudibyo, Agus. (2004). Ekonomi Politik Media Penyiaran. Jogjakarta: LkiS.

Surono, Agus. (2017). Punya 2,5 Juta Follower, Inilah Perkiraan Biaya Untuk Endorsement Lambe Turah. Diakses dari website: pada 25 Januari 2018.

Susanti, Elvi. (2017). Analisis Wacana Kritis: Hegemoni Media Sosial Twitter Mengenai Isu-Isu Nasional di Indonesia dan Implikasinya pada Mata Kuliah Analisis Wacana di Perguruan Tinggi. Disertasi Pendidikan Bahasa Indonesia Sekolah Pascasarjana Universitas Pendidikan Indonesia. Diakses dari website:, pada 15 Januari 2018.

Wargadiredja, Arzia Tivany. (2017). Hegemoni Lambe Turah Atas Dunia Maya Indonesia. Diakses dari website: pada 2 Februari 2018.

Van Dijk, J. (2013). The Culture of Connectivity: A Vritical History of Social Media. Oxford, UK: Oxford University Press.

Zed, Mestika. (2008). Metode Penelitian Kepustakaan. Jakarta: Buku Obor.



  • There are currently no refbacks.