Analysis of Content The Case of Cyberbullying Against Celebrities on Instagram
Bilah Samping Artikel
Read Counter : 3295
Download : 5016
Isi Artikel Utama
Abstrak
Abstrak
Tindakan perundungan maya (cyberbullying) kini semakin sering terjadi. Survei menunjukkan bahwa 49 persen pengguna internet pernah diejek/dilecehkan di media sosial. Kalangan yang juga sering dirundung adalah selebriti. Tujuan penelitian untuk memperoleh gambaran tentang kasus cyberbullying terhadap selebriti di Instagram. Metode penelitian ini adalah analisis isi kualitatif. Hasil penelitian menyimpulkan bahwa kasus Ayu Ting Ting, Kartika Putri dan Iis Dahlia yang diberitakan oleh akun gosip Intagram lambeturah_official tidak lepas dari perudungan oleh warganet. Semua unsur bullying tergambar dalam komentar-komentar mereka yang berisi kata-kata amarah (flaming), secara terus menerus (harassment), mengumbar keburukan selebriti, merusak reputasi/nama baik (denigration) serta menggunakan akun palsu untuk mengirimkan pesan-pesan buruk (impersonation). Selebriti menjadi salah satu target korban perundungan terlepas mereka di posisi benar atau salah. Perundungan oleh warganet dilakukan secara spontan, kurang terkendali dan tidak memikirkan dampak psikologi dari pesan tersebut terhadap para korban. Terjadi perubahan perilaku pengguna internet dimana perundungan menjadi kebiasaan yang tidak lagi disadari sebagai sesuatu yang tidak etis. Perundungan yang dilakukan oleh warganet disebabkan faktor situsional yaitu keberadaan akun gosip lambetura_official serta kemudahan mengggunakan media sosial.
Kata kunci: cyberbullying, perundungan, selebriti, instagram, media sosial
Abstract
Cyberbullying is now more and more common. Data shows that 49 percent of internet users have been ridiculed or harassed on social media. People who are also often bullied are celebrities. The purpose of this study is to get an overview of cases of cyberbullying against celebrities on Instagram. This research method is qualitative content analysis. The results of the study concluded that the cases of Ayu Ting Ting, Kartika Putri and Iis Dahlia which were reported by the lambetura_official Instagram gossip account could not be separated from bullying by citizens. All elements of bullying are reflected in their comments such as uploading messages containing words of anger (flaming), continuously (harassment), spit out celebrity badness, damaging reputation/good name (denigration) and using fake accounts to send bad messages. (impersonation). Celebrities become one of the victims of bullying whether they are in the right or wrong position. Bullying by netizens is carried out spontaneously, is not controlled and does not think about the psychological impact of the message on the victims. There has been a change in the behavior of internet users where bullying has become a habit that is no longer recognized as unethical. The bullying carried out by netizens is caused by situational factors, namely the existence of the lambetura_official gossip account and the ease of using social media.
Keywords: cyberbullying, bullying, celebrity, instagram, social media
Rincian Artikel
Authors who publish with this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Referensi
Aida, N. R. (2021). "Kronologi Kasus Dokter Richard Lee-Kartika Putri hingga Munculnya Petisi “Selamatkan Tokoh Penyelamat Kaum Wanita Indonesia.” Kompas.Com.
Anjani, R. (2021). 8 Foto Miss Universe Kanada yang Jadi Sasaran Bullying Netizen Filipina. Wolipop. https://wolipop.detik.com/foto-entertainment/d-5566427/8-foto-miss-universe-kanada-yang-jadi-sasaran-bullying-netizen-filipina/3.
APJII. (2020). Laporan Survei Internet APJII 2019 – 2020. Asosiasi Penyelenggara Jasa Internet Indonesia, 2020, 1–146. https://apjii.or.id/survei.
Arafat, G. Y. (2018). Membongkar Isi Pesan dan Media dengan Content Analysis. Jurnal Alhadharah, 17(33), 32–48.
Arifuddin, M. R., & Irwansyah. (2019). Dari foto dan video ke toko: Perkembangan instagram dalam perspektif konstruksi sosial. Jurnal Komunikasi Dan Kajian Media, 3(1), 37–55. https://jurnal.untidar.ac.id/index.php/komunikasi/article/view/1256/908.
Aune, N. M. (2009). Cyberbullying b. In A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science Degree With a Major in School Psychology.
Baron, R. A., & Byrne, D. (2013). Psikologi Sosial. Erlangga.
Bohang, F. K. (2017). Instagram Jadi Media “Cyber-Bullying” Nomor 1. Tekno Kompas. https://tekno.kompas.com/read/2017/07/21/12520067/instagram-jadi-media-cyber-bullying-nomor-1.
Bridianne O’Dea, & Campbell, A. (2012). Online Social Networking and the Experience of Cyber-Bullying. Annual Review of Cybertherapy and Telemedicine, Volume 181. https://doi.org/10.3233/978-1-61499-121-2-212.
Hinduja, &, & Patchin. (2010). Cyberbullying and Self-Esteem. Journal of School Health, 80(12), 614-621. Journal of School Health, 80(12), 614–621. https://www.researchgate.net/publication/47814422_Cyberbullying_and_Self-Esteem
Indrayani, S.A, Johansari, C. . (2019). Cyberbullying Use on Teenage Artists and Its Implications. Litera, 18, 275–296.
Juditha, C. (2015). Cyberstalking di Twitter @triomacan2000 pada Pemilu 2014. Jurnal Penelitian Komunikasi, 18(1), 15–28. https://doi.org/10.20422/jpk.v18i1.17.
Juditha, C. (2017). Hatespeech Di Media Online : Kasus Pilkada Dki Jakarta 2017 Hatespeech In Online Media: Jakarta On Election 2017. Jurnal Penelitian Komunikasi Dan Opini Publik, 21(2).
Juditha, C. (2018). Hegemoni Media Sosial : Akun Gosip Instagram @ Lambe _ Turah Social Media Hegemony : Gosip Instagram Account @ Lambe _ Turah. Jurnal Penelitian Komunikasi Dan Dan Opini Publik, 22(1), 16–30.
Juditha, C. (2021). Analisis Netiket Konten Youtube Di Masa Pandemi Covid-19 Netiquette Analysis Of Youtube Content In The Covid-19 Pandemic. 24(1), 45–58. https://doi.org/10.20422/jpk.v24i1.738
Ningrum, A. M. (2019). Memahami Fenomena Cyberbullying Yang Dilakukan User Terhadap Selebriti. Undip E-Journal.
Ouvrein, G., Vandebosch, H., & De Backer, C. J. (2017). Celebrity critiquing: Hot or not? teen girls’ attitudes on and responses to the practice of negative celebrity critiquing. Celebrity Studies, 8(3), 461–476.
Ouvrein, G., Vandebosch, H., De Backer, C. J., & Springer, C. (2019). Celebrities’ Experience with cyberbullying: A framing analysis of celebrity stories in online news articles in teen magazines. Cham.
Priambodo, A. (2020). Kondisi Aurel Hermansyah Usai Jadi Korban Pelecehan di Medsos. Okezone.Com. https://celebrity.okezone.com/read/2020/08/07/33/2258841/kondisi-aurel-hermansyah-usai-jadi-korban-pelecehan-di-medsos
Riandi, A. P. (2020). Ruben Onsu Temukan Bukti Baru Kasus Perisakan Betrand Peto. Okezone.Com.
Riyayanatasya, Y. W., & Rahayu, R. (2020). Involvement of Teenage-Students in Cyberbullying on WhatsApp. Jurnal Komunikasi Indonesia, 9(1), 1–9. https://doi.org/10.7454/jki.v9i1.11824
Rojek, C. (2001). Celebrity. Reaktion Books Ltd.
Saengprang, S., & Gadavanij, S. (2021). Cyberbullying: The case of public figures. LEARN Journal: Language Education and Acquisition Research Network, 14(1), 344–369.
Schrimshaw, E. W., Antebi-Gruszka, N., & Downing, M. J. (2016). Viewing of Internet-Based Sexually Explicit Media as a Risk Factor for Condomless Anal Sex among Men Who Have Sex with Men in Four U.S. Cities. PLOS ONE, 11(4). https://doi.org/10.1371/journal.pone.0154439
Snelson, C. L. (2016). Qualitative and Mixed Methods Social Media Research : A Review of the Literature. International Journal of Qualitative Method, 1–5.
Tiara, D. (2021). Daftar Artis Indonesia dengan Jumlah Follower Terbanyak di Instagram, Raffi Ahmad Salah Satunya. Pikiran-Rakyat.Com. https://galamedia.pikiran-rakyat.com/humaniora/pr-351367482/daftar-artis-indonesia-dengan-jumlah-follower-terbanyak-di-instagram-raffi-ahmad-salah-satunya?page=2%0A
Unicef. (2020). Cyberbullying: Apa itu dan bagaimana menghentikannya 10 hal yang remaja ingin tahu dari cyberbullying. Unisef. https://www.unicef.org/indonesia/id/child-protection/apa-itu-cyberbullying
We Are Social. (2021). Digital 2021. https://wearesocial.com/digital-2021
Willard, N. (2007). Cyberbullying and Cyberthreats Effectively Managing Internet Use Risks in Schools. Online, 1–19.
WowKeren, T. (2021). Cuek Wajah Asli Tanpa Makeup Ramai Dibully Netizen Hingga Dicibir Seram, Iis Dahlia Pilih Bagikan Foto Berikut Yang Ternyata Langsung Dibanjiri Pujian Sampai Disebut Bak ABG. Tim WowKeren. https:// www.wowkeren.com/berita/tampil/00380060.html.
Zakirah, D. M. A. (2018). Mahasiswa dan Instagram (Study Tentang Instagram Sebagai Sarana Membentuk Citra Diri di Kalangan Mahasiswa Universitas Airlangga). Jurnal S1 Sosiologi FISIP Universitas Airlangga, 1–21.