The Effect of COVID-19 Information Exposure to Panic buying Intentions through Anxiety

Article Sidebar

pdf
Published: Dec 27, 2023
DOI: https://doi.org/10.17933/jskm.2023.5061
Dimensions
Altmetrics
Statistics
Read Counter : 838
Download : 863
Crossmark/ Data Version

Main Article Content

Dimas Maulana Irsan
a:1:{s:5:"en_US";s:23:"Universitas Padjadjaran";}
Ikhsan Fuady
Universitas Padjadjaran
Enjat Munajat
Universitas Padjadjaran
Hadi Suprapto Arifin
Universitas Padjadjaran

Abstract

Information is known to have an influence on the formation of attitudes and behavior. The COVID-19 information on Instagram is inseparable, which of course has an impact on the recipients. Especially during this pandemic, many people have the intention of panic buying. This raises a question that is there a possibility that the information that is spread can affect a person's attitude and behavior, especially anxiety and panic buying intentions. This research aim to build a model and find out how the influence of exposure to COVID-19 information on Instagram builds anxiety and panic buying intentions. Elaboration Likelihood Model is used as a theory with a quantitative approach and survey method here. Data collection was carried out by distributing questionnaires online to 454 sample respondents from the Bandung City student population. After the data is collected, the results are analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.9. The findings from this study are that information consisting of information quality and source credibility has a significant influence. Anxiety is also known to have a significant influence on the formation of panic buying intentions. So, information exposure has an influence on the formation of panic buying intentions through anxiety.

Article Details

Issue
Vol. 27 No. 2 (2023): JURNAL STUDI KOMUNIKASI DAN MEDIA (JSKM)
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Copyright on any article is retained by the author(s).
  2. Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
  5. The article and any associated published material is distributed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License