TWITTER SEBAGAI MEDIA KOMUNIKASI PEMERINTAH INDONESIA SAAT KRISIS (Studi Gelombang Covid-19 Varian Delta dan Omicron)
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Pada Juli 2021, gelombang Delta yang menerpa Indonesia menjadikannya pernah menjadi negara dengan kasus harian Covid-19 terbanyak di dunia. Angka tersebut kemudian terlampaui pada Februari 2022 dengan kasus harian mencapai 55.000 orang. Cuitan Twitter presiden dan para gubernur (Jawa Barat, D.K.I. Jakarta, Jawa Tengah, dan Jawa Timur) selama dua gelombang Covid-19 tersebut dikaji dengan menerapkan metode analisis isi untuk melihat perbedaan sifat cuitan antara satu akun dengan yang lain dan antara gelombang Delta dengan Omicron. Dari 760 cuitan, 27 di antaranya tidak ikutsertakan dalam analisis karena tidak memenuhi standar minimal kalimat yang layak. Uji Chi-Square menunjukkan, dibandingkan pemimpin yang lain, Jokowi didominasi oleh pesan first-person (59,24%), Ganjar didominasi oleh pesan second person (19,08%), Anies didominasi oleh pesan bonding (80,33%), dan Khofifah didominasi oleh pesan Covid-19 dibandingkan bukan Covid-19 (59,65%). Dari sisi jenis gelombang, uji Chi-square membuktikan bahwa pesan request, first-person, aksi, dan Covid-19 berkurang secara signifikan saat gelombang Omicron dibandingkan gelombang Delta. Penggunaan cuitan optimis cenderung konsisten, baik di antara akun maupun gelombang. Potensi Twitter dalam hal penggunaan pesan bonding dan aksi sudah digunakan oleh kelima pemimpin. Perbedaan konsentrasi pesan Covid-19 dan aksi tetap perlu dilakukan dengan pertimbangan ahli terkait, terutama dalam kaitannya dengan kesehatan fisik dan mental masyarakat.
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