Stereotipisasi Etnis Makassar oleh TV One Melalui Tayangan Bentrok dan Tawuran di Makassar

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Published: Aug 19, 2013
DOI: https://doi.org/10.30818/jpkm.2013.1160202
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Hikmah Tahir
Program Pascasarjana Ilmu Komunikasi Fisipol UGM Jl. Sosio Yustisia Buluksumur, Jogjakarta 55281 Telp. 0274-563362

Abstract

Penelitian ini mengamati tayangan berita TV One bertema bentrok dan tawuran yang berlokasi di Makassar. Tujuannya untuk mengetahui adanya stereotipisasi tertentu atas etnis Makassar yang berlaku pada media TV One berdasarkan hasil interpretasi audiens. Studi audiens ini menggunakan perspektif kualitatif. Data primer dikumpulkan melalui teknik observasi dan wawancara mendalam. Sebanyak 21 informan, berlatarbelakang etnis Melayu dan Banjar yang berdomisili di Makassar dipilih melalui teknik snowball sampling. Data sekunder didapatkan dari rekapitulasi berita TV One Biro Makassar periode Maret – Desember 2010. Dalam proses analisis data, peneliti mengggunakan kerangka analisis resepsi Stuart Hall dengan menitikberatkan pada proses decoding. Hasil penelitian menunjukkan adanya stereotipisasi negatif yang berlaku dalam pemberitaan TV One atas etnis Makassar melalui tayangan bentrok dan tawuran yang berlokasi di Makassar. Kedua, hasil analisis resepsi menunjukkan audiens dominan menempati posisi negotiated reading atas stereotipisasi etnis Makassar. Secara garis besar, posisi ini dilatarbelakangi oleh pengalaman interaksi audiens Melayu dan Banjar dengan etnis Makassar.

Article Details

Issue
Vol. 16 No. 2 (2013): Agustus
Section
Informatics

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