Keterlibatan Pemangku Kebijakan dan Komunikasi Krisis BP2MI melalui Instagram di Masa Krisis
Article Sidebar
Read Counter : 403
Download : 602
Main Article Content
Abstract
This paper examined the stakeholders’ engagement and crisis communication of BP2MI through Instagram during the crisis. A qualitative descriptive approach with qualitative content analysis methods were conducted in this research. A total of 239 posts were collected manually from BP2MI's Instagram which has been verified during the crisis. The collected period starts from October 18th 2021 to December 10th 2021. The results show that stakeholder engagement tends to be passive engagement. Media type in image or photo formats attracts more stakeholder interaction than video format. Crisis-related content has a higher engagement rate than non-crisis-related content. BP2MI has consistently used adjusting information strategies and bolstering strategies as a combination.
Keywords: stakeholder engagement, crisis communication, BP2MI, Instagram
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Author (s) hold copyrights and retain copyrights of articles if the article is accepted for publishing.
- The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material are distributed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Public allowed to Share (copy and redistribute the material in any medium or format) and Adapt (remix, transform, and build upon the material) this journal article content.
References
Agostino, D., & Arnaboldi, M. 2016. A measurement framework for assessing the contribution of social media to public engagement: An empirical analysis on Facebook. Public Management Review, 18(9), 1289-1307.
Antara. 2021. Penempatan Pekerja Migran Indonesia Terdampak Covid-19. Retrieved from https://economy.okezone.com/read/2021/10/10/320/2484148/penempatan-pekerja-migran-indonesia-terdampak-covid-19.
Bardan, A.B. 2021. Pandemi corona menyusutkan penempatan pekerja migran Indonesia. Retrieved from https://nasional.kontan.co.id/news/pandemi-corona-menyusutkan-penempatan-pekerja-migran-indonesia.
Benoit, W. L. 1997. Image repair discourse and crisis communication. Public relations review, 23(2), 177-186.
Bertot, J. C., Jaeger, P. T., & Grimes, J. M. 2010. Using ICTs to create a culture of transparency: E-government and social media as openness and anti-corruption tools for societies. Government information quarterly, 27(3), 264-271.
Bonsón, E., & Ratkai, M. 2013. A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page. Online information review.
Bonsón, E., Perea, D., & Bednárová, M. 2019. Twitter as a tool for citizen engagement: An empirical study of the Andalusian municipalities. Government Information Quarterly, 36(3), 480-489.
Bonsón, E., Royo, S., & Ratkai, M. 2015. Citizens' engagement on local governments' Facebook sites. An empirical analysis: The impact of different media and content types in Western Europe. Government information quarterly, 32(1), 52-62.
Brubaker, P. J., & Wilson, C. 2018. Let’s give them something to talk about: Global brands’ use of visual content to drive engagement and build relationships. Public relations review, 44(3), 342-352.
BP2MI. 2020. Kepala BP2MI: Bangun Kesadaran Ideologis UPT sebagai Ujung Tombak Layanan BP2MI. Retrieved from https://www.bp2mi.go.id/index.php/berita-detail/kepala-bp2mi-bangun-kesadaran-ideologis-upt-sebagai-ujung-tombak-layanan-bp2mi.
Chatfield, A. T., & Reddick, C. G. 2018. All hands on deck to tweet# sandy: Networked governance of citizen coproduction in turbulent times. Government Information Quarterly, 35(2), 259-272.
Perea, D., Bonson, E., & Bednárová, M. 2021. Citizen reactions to municipalities’ Instagram communication. Government Information Quarterly, 38(3), 101579.
Coombs, W. T. 2010. Parameters for crisis communication. The handbook of crisis communication, 17-53.
Coombs, W. T. 2015. The value of communication during a crisis: Insights from strategic communication research. Business horizons, 58(2), 141-148.
Coombs, W. T. 2017. Revising Situational Crisis Communication Theory. Social Media and Crisis Communication, 1, 21–37.
Coombs, W. T., & Holladay, S. J. 1996. Communication and attributions in a crisis: An experimental study in crisis communication. Journal of public relations research, 8(4), 279-295.
Coombs, W. T., & Holladay, S. J. 2005. An exploratory study of stakeholder emotions: Affect and crises. In The effect of affect in organizational settings. Emerald Group Publishing Limited.
Coombs, T., & Schmidt, L. 2000. An empirical analysis of image restoration: Texaco's racism crisis. Journal of Public Relations Research, 12(2), 163-178.
CNN Indonesia. 2021. Diguyur Hujan, CPMI Demo Minta Buka Lagi Penempatan di Korsel. Retrieved from https://www.cnnindonesia.com/nasional/20211018115548-20-709131/diguyur-hujan-cpmi-demo-minta-buka-lagi-penempatan-di-korsel.
Darussalam, A. D., Sugiyanto, D. R., & Lubis, D. P. 2021. Analisis krisis public relations pada peristiwa tumbangnya pohon di Kebun Raya Bogor. PRofesi Humas, 5(2), 251-269.
Fearn-Banks, K. 2011. Crisis Communications; A Casebook Approach (4th ed.). New York: Routledge.
Fombrun, C. J., Van Riel, C. B., & Van Riel, C. (2004). Fame & fortune: How successful companies build winning reputations. FT press. Freeman, R. E. (2010). Strategic management: A stakeholder approach. Cambridge university press.
Gálvez-Rodríguez, M. D. M., Haro-de-Rosario, A., García-Tabuyo, M., & Caba-Pérez, C. 2019. Building online citizen engagement for enhancing emergency management in local European government: The case of the November 2015 Paris attacks. Online Information Review, 43(2), 219-238.
Graham, M. W., Avery, E. J., & Park, S. 2015. The role of social media in local government crisis communications. Public Relations Review, 41(3), 386-394.
Holladay, S. J. 2009. Crisis communication strategies in the media coverage of chemical accidents. Journal of Public Relations Research, 21(2), 208-217.
Holladay, S. J., & Coombs, W. T. 2013. Successful prevention may not be enough: A case study of how managing a threat triggers a threat. Public Relations Review, 39(5), 451-458.
ILO. 2020. Risalah Kebijakan ILO. Retrieved from https://www.ilo.org/wcmsp5/groups/public/---asia/---ro-bangkok/---ilo-jakarta/documents/publication/wcms_745598.pdf
Jin, Y., & Pang, A. 2010. Future directions of crisis communication research: Emotions in crisis–The next frontier. The handbook of crisis communication, 677-682.
Jiang, S., & Beaudoin, C. E. 2016. Health literacy and the internet: An exploratory study on the 2013 HINTS survey. Computers in Human Behavior, 58, 240-248.
Jurgens, M., & Helsloot, I. 2018. The effect of social media on the dynamics of (self) resilience during disasters: A literature review. Journal of Contingencies and Crisis Management, 26(1), 79-88.
Kadarisman, A. 2021. Government public relations dalam pengembangan pariwisata masa pandemi COVID-19 di Geopark Ciletuh. PRofesi Humas, 5(2), 270-290.
Kankanamge, N., Yigitcanlar, T., & Goonetilleke, A. 2020. How engaging are disaster management related social media channels? The case of Australian state emergency organizations. International Journal of Disaster Risk Reduction, 48, 101571.
Kaushik, A. 2009. Web analytics 2.0: The art of online accountability and science of customer centricity. John Wiley & Sons.
Lee, K. 2009. How The Hong Kong Government Lost The Public Trust In SARS: Insights For Government Communication In A Health Crisis. Public Relations Review 35 (pp.74-76)
McCorkindale, T., DiStaso, M. W., & Carroll, C. 2013. The power of social media and its influence on corporate reputation. The handbook of communication and corporate reputation, 9(1), 497-512.
Men, L. R., & Tsai, W. H. S. 2013. Beyond liking or following: Understanding public engagement on social networking sites in China. Public Relations Review, 39(1), 13-22.
Panagiotopoulos, P., Barnett, J., Bigdeli, A. Z., & Sams, S. 2016. Social media in emergency management: Twitter as a tool for communicating risks to the public. Technological Forecasting and Social Change, 111, 86-96.
Putri, A. W., Sutopo, J. K., & Rahmanto, A. N. 2019. Komunikasi Krisis Kementerian Pertanian pada Kasus Penggerebekan Gudang Beras PT. IBU (Analisis Isi Kualitatif Menggunakan Situational Crisis Communication Theory). Jurnal Studi Komunikasi Dan Media, 23(1), 53-70.
Roberts, R. W. 1992. Determinants of corporate social responsibility disclosure: An application of stakeholder theory. Accounting, organizations and society, 17(6), 595-612.
Sellnow, T. L., & Seeger, M. W. 2013. Theorizing Crisis Communication. UK: Wiley-Blackwell.
Shleyner, Eddie. 2020. 19 Social Media Metrics That Really Matter—And How to Track Them. Retrieved from https://blog.hootsuite.com/social-media-metrics/
Siyam, N., Alqaryouti, O., & Abdallah, S. 2020. Mining government tweets to identify and predict citizens engagement. Technology in Society, 60, 101211.
Sturges, D. L. 1994. Communicating through crisis: A strategy for organizational survival. Management communication quarterly, 7(3), 297-316.
Taylor, M., & Kent, M. L. 2014. Dialogic engagement: Clarifying foundational concepts. Journal of public relations research, 26(5), 384-398.
Tucker, L., & Melewar, T. C. 2005. Corporate reputation and crisis management: The threat and manageability of anti-corporatism. Corporate reputation review, 7(4), 377-387.
TV One. 2021. Pekerja Migran Indonesia Gelar Demo Menuntut Kejelasan Penempatan di Korea Selatan. Retrieved from https://www.tvonenews.com/channel/news/46343-pekerja-migran-indonesia-gelar-demo-menuntut-kejelasan-penempatan-di-korea-selatan.
Utami, L. D. 2020. Sikapi Wabah Corona, Menaker Hentikan Sementara Penempatan Pekerja Migran Indonesia ke Luar Negeri. Retrieved from https://www.tribunnews.com/nasional/2020/03/19/sikapi-wabah-corona-menaker-hentikan-sementara-penempatan-pekerja-migran-indonesia-ke-luar-negeri.
Van der Laan Smith, J., Adhikari, A., & Tondkar, R. H. 2005. Exploring differences in social disclosures internationally: A stakeholder perspective. Journal of accounting and public policy, 24(2), 123-151.
Waters, R. D., Burnett, E., Lamm, A., & Lucas, J. 2009. Engaging stakeholders through social networking: How nonprofit organizations are using Facebook. Public relations review, 35(2), 102-106.
Wulandari, T. D. 2011. Pengaruh Tanggung Jawab Perusahaan dalam Menanggulangi Krisis terhadap Reputasi Perusahaan.
Zhang, C., Fan, C., Yao, W., Hu, X., & Mostafavi, A. 2019. Social media for intelligent public information and warning in disasters: An interdisciplinary review. International Journal of Information Management, 49, 190-207.