Stakeholder Engagement Dan Komunikasi Krisis BP2MI Melalui Instagram Di Masa Krisis
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Penelitian ini bertujuan untuk mengetahui stakeholderengagement dan komunikasi krisis BP2MI melalui media sosial Instagram. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode analisis isi kualitatif. Sejumlah 239 unggahan diperoleh peneliti secara manual dari Instagram BP2MI yang telah diverifikasi dalam rentang situasi krisis, yaitu pada 18 Oktober 2021 sampai dengan 10 Desember 2021. Hasil penelitian menunjukkan bahwa stakeholder engagement cenderung pasif. Unggahan dengan format gambar atau foto lebih menarik interaksi stakeholder daripada unggahan dalam format video. Unggahan yang memuat konten yang berkaitan dengan krisis memiliki engagement rate yang lebih tinggi dari konten yang tidak berkaitan dengan krisis. BP2MI secara konsisten menggunakan komunikasi krisis asjusting information pada mayoritas unggahan dan strategi bolstering sebagai kombinasi.
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