Pariwisata Digital: Transformasi Pemasaran Pariwisata Indonesia melalui Instagram dan Youtube Pemerintah selama Masa Pandemi Covid-19
Article Sidebar
Read Counter : 735
Download : 1614
Main Article Content
Abstract
This paper discusses the impact of social restrictions during the COVID-19 pandemic on the tourism sector and the role of the government in efforts to recover from the impacts that occurred through several programs, especially social marketing on social media (owned media). The use of social media is the right choice and a reliable solution as an effort to transform sustainable tourism marketing. This program will not run effectively without a good marketing strategy. The selection and use of promotional content affects the message to be conveyed. Therefore, this study seeks to analyze the content of social media content (Instagram and Youtube) belonging to the Ministry of Tourism and Creative Economy of the Republic of Indonesia and analyze the effectiveness of the promotional content.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Author (s) hold copyrights and retain copyrights of articles if the article is accepted for publishing.
- The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material are distributed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Public allowed to Share (copy and redistribute the material in any medium or format) and Adapt (remix, transform, and build upon the material) this journal article content.
References
Abbas, J., 2021. Crisis Management, Transnational Healthcare Challenges and Opportunities: The Intersection Of COVID-19 Pandemic and Global Mental Health. Res. Glob., 100037
Abbott, A., 2021. COVID’s Mental-Health Toll: How Scientists Are Tracking a Surge in De- Pression. Nature 590 (7845), 194–195
Ali, Muhammad Yousuf and Gatiti, Peter. 2020. The COVID‐19 (Coronavirus) Pandemic: Reflections on the Roles of Librarians and Information Professionals. Health Information & Libraries Journal 37(2) DOI:10.1111/hir.12307
Bauer, A., et al., 2021. “Integrating Youth Mental Health into Cash Transfer Programmes in Response to the COVID-19 Crisis in Low-Income and Middle-Income Countries”. Lancet Psychiatry
Cabiddu, Francesca, De Manuela, and Piccoli Gabriele. 2014. “Social Media Affordances: Enabling Customer Engagement”. Annals of Tourism Research 48:175–192 DOI: 10.1016/j.annals.2014.06.003
Chaffey, D. 2011. “E-Business and E-Commerce Management”. Pearson Education. Harlow
Cinelli, Matteo, et al. 2020. The COVID-19 social media Infodemic. Scientific Reports 10(1) DOI:10.1038/s41598-020-73510-5
Dann, G. 1996. The Language of Tourism: A Sociolinguistic Perspective. CABI
Ding, Dimianus. 2014. “Efektivitas Pelaksanaan Program Nasional Pemberdayaan Masyarakat Mandiri Pedesaan”. Jurnal Ilmu Pemerintah, Vol. 02 No. 02. h. 8-10
Djausal, Gita Paramita., Larasati, Alia., dan Muflihah, Lilih. 2020. “Strategi Pariwisata Ekologis dalam Tantangan Masa Pandemik Covid-19”. Jurnal Perspektif Bisnis Volume 3, Nomor 1, Mei 2020, (57-61)
Ferdiansyah, Hendry, dkk. 2020. “Pengelolaan Mitigasi Krisis Pariwisata Akibat Pandemi Covid-19 Dalam Menghadapi Fase New Normal (Studi Kasus Di Desa Wisata Nglanggeran Yogyakarta)”. http://ejurnal.binawakya.or.id/index.php/MBI. Vol.15 No.3 Oktober 2020
Gao, Junling, et al. 2020. “Mental Health Problems and Social Media Exposure During COVID-19 Outbreak”. DOI.org/10.1371/journal.pone.0231924
Hidayah, Nurdin. 2019. Pemasaran Destinasi Pariwisata. Bandung: Alfabeta. https://doi.org/10.1080/09669582.2015.1081599
Indonesia, Pesona (@pesona Indonesia). 2022. https://www.youtube.com/c/PesonaIndonesiaofficial/
Indonesia, Pesona (@pesona.indonesia). 2022. https://www.instagram.com/pesona.indonesia/
Indonesia, Wonderful (@wonderfulindonesia). 2022. https://www.instagram.com/wonderfulindonesia/
Indonesia, Wonderful (@wonderfulIndonesia). 2022. https://www.youtube.com/c/WonderfulIndonesiaOfficial/
Jin, Y., Han, K., Shih, P. and Lee, D. 2015. "Generation like: Comparative characteristics in instagram." In Acm Conference on Human Factors in Computing Systems
Jones, C.L., et al. 2015. “The Health Belief Model as an explanatory framework in communication research: exploring parallel, serial, and moderated mediation”. Health Com- mun 30 (6), 566–576
Joo, Soohyung, Choi, Namjoo, and Baek, Tae Hyun. 2018. “Library Marketing Via Social Media: The Relationships Between Facebook Content and User Engagement in Public Libraries”. DOI:10.1108/OIR-10-2017-0288
Kaur, G. 2017. “The Importance of Digital Marketing in The Tourism Industry”. International Journal of Research-Granthaalayah, 5(6), 72-77. https://doi.org/10.5281/zenodo.815854
Kemenparekraf RI. 2021. “Laporan Akhir Tahun”. www.kemenparekraf.com
Kingsnorth, Simon. 2019. Digital Marketing Strategy: An Integrated Approach to Online Marketing. Second Edition. New York: Kogan Page Ltd
Li, Xiaowei, et al. 2020. “Molecular Immune Pathogenesis and Diagnosis Of COVID-19”. J Pharm Anal. 2020 Apr; 10(2): 102–108. Published online 2020 Mar 5. doi: 10.1016/j.jpha.2020.03.001
Liu, Jialin. 2020. “The Management of Coronavirus Disease 2019 (COVID-19)”. DOI.org/10.1002/jmv.25965
Magano, José dan Cunha, Maria Nascimento. 2020. “Digital Marketing Impact on Tourism in Portugal: A Quantitative Study”. African Journal of Hospitality, Tourism and Leisure, Volume 9 (1)
Mamirkulova, G., et al., 2020. “New Silk Road Infrastructure Opportunities in Developing Tourism Environment for Resident Better Quality of Life”. Glob. Ecol. Conserv. 24, e01194
Mandal, P., Joshi, N. and Sheela., K. 2016. “Understanding Digital Marketing-Theories and Strategies”, International Research Journal of Management Science and Technology, Vol. 7 No. 9, pp. 50-60
Manuel-Navarrete, D. 2016. “Boundary-Work and Sustainability in Tourism Enclaves”. Journal of Sustainable Tourism, 24(4), 507–526
Neuhofer, B., Buhalis, D. & Ladkin, A. (2013). “A Typology of Technology-Enhanced Tourism Experiences”. Tourism, 505(January), 487–505. https://doi.org/10.1002/jtr
Park, S., Boatwright, B., Avery, E. Johnson, 2019. “Information Channel Preference in Health Crisis: Exploring the Roles of Perceived Risk, Preparedness, Knowledge, And Intent to Follow Directives”. Public Relat. Rev. 45 (5), 101794
Pearce, P. L. 2005. Tourist Behaviour: Themes and Conceptual Schemes. Clevedon: Channel View Publications
Pine, B. and Gilmore, J. H. 1999. The Experience Economy. Boston, MA: Harvard Business School Press
Saarinen, J. 2017. “Enclavic Tourism Spaces: Territorialization and Bordering in Tourism Destination Development and Planning”. Tourism Geographies, 19(3), 425–437. https://doi.org/10. 1080/14616688.2016.1258433
Smeaton, Kathleen and Davis, Kate. 2014. “Using Social Media to Create a Participatory Library Service: An Australian Study”. Vol. 38 No. 117 (2014): Special issue: public libraries. DOI: https://doi.org/10.29173/lirg593
Steers. 1985. “Antecedents and Outcomes of Organizational Commitment”. Administrative Science Quarterly, 22, 46-56
Su, Z., et al., 2021. “Mental Health Consequences Of COVID-19 Media Coverage: The Need for Effective Crisis Communication Practices.” Glob. Health 17 (1), 4
Suprihatin, Wiwik. (2020). “Analisis Perilaku Konsumen Wisatawan Era Pandemi Covid-19 (Studi Kasus Pariwisata di Nusa Tenggara Barat”. Jurnal Bestari, Volume /Nomor 01, Agustus 2020, P.56-66
Valentine, Louise, et al. 2017. “Design Thinking for Social Innovation in Health Care”. Design Journal, The 20(6):755-774 DOI:10.1080/14606925.2017.1372926
WeAreSocial. 2022. www.datareportal.com
WeAreSocial. 2022. www.hootsuite.com
Wei, Ran. (2013). “Mobile Media: Coming of Age with A Big Splash”. Mobile Media & Communication 1(1) 50–56. https://doi.org/10.1177/2050157912459494
Wertime, K. & Fenwick, I. (2012). “DigiMarketing: The Essential Guide to New Media and Digital Marketing”. Singapore: John Wiley & Sons (Asia) Pte. Ltd.
www.indonesia.travel
Zhong, B., Huang, Y., Liu, Q., 2021. “Mental Health Toll From The Coronavirus: Social Media Usage Reveals Wuhan Residents’ Depression And Secondary Trauma In The COVID-19 Outbreak”. Comput. Hum. Behav. 114, 106524