Public Opinion on Facebook Rebrand to Meta: A Twitter Big Data Analysis on the First 24 Hours After Meta Launched
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Abstract
This study examines public opinion on the rebranding of Facebook Inc., a parent company
of Instagram, Whatsapp, Oculus, and the main product Facebook itself into Meta. Meta
was once a social media company which on October 28th 2021 states that they’re going
to change the focus into also building the Metaverse. For this research outline, researchers
will use three levels of analysis as follows: 1) Sentiment & Behavioral Data Analysis, 2)
Public Emotion Detection, 3) Content analysis to study the public sentiment during the day
of the launch of Meta. Researchers analyze tweets out of 10000 data from twitter which is
obtained through the MAXQDA software and Python programming language. With the
mentioned analysis method, this research concluded that the response from twitter users'
big data cannot be defined as a success in targeting positive responses. At the first
impression Meta could not win the users heart where still most of the sentiment are
dominated by neutral and negative than the positive response.
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