Meningkatkan Keterlibatan Publik secara Online pada Era Open Government di Media Sosial (Studi Analisis Isi Akun Instagram Badan Pusat Statistik) (Increasing Online Public Engagement In The Era of Open Government On Social Media (Content Analysis of Statistics Indonesia’s Instagram))
Bilah Samping Artikel
Read Counter : 1323
Download : 1065
Isi Artikel Utama
Abstrak
Media sosial dinilai memiliki potensi besar dalam membangun keterlibatan publik untuk mencapai tujuan open government. Media sosial mengubah paradigma para praktisi kehumasan dari komunikasi satu arah menjadi komunikasi yang interaktif. Interaktivitas pada proses komunikasi telah menggeser fokus pengelolaan pesan dari model transmisi menjadi pertukaran sehingga praktisi kehumasan dihadapkan pada tantangan dalam mengelola pesan media sosial agar dapat menciptakan interaktivitas yang pada akhirnya mendorong keterlibatan publik dalam setiap kegiatan dan kebijakan pemerintah. Penelitian ini bertujuan mengetahui faktor apa saja yang dapat mendorong keterlibatan publik secara online yang dilihat dari interaktivitas pesan pada media sosial pemerintah melalui like dan comment. Melalui metode analisis isi kuantitatif dalam menganalisis isi konten pada akun Instagram milik BPS, diperoleh hasil bahwa waktu unggah dan topik memiliki pengaruh secara parsial pada interaktivitas media sosial. Penelitian ini menawarkan gagasan terkait interaktivitas media sosial sebagai bagian dari upaya menciptakan keterlibatan publik dalam open government.
Rincian Artikel
Jurnal IPTEK-KOM menggunakan kebijakan akses terbuka. Syarat yang harus dipenuhi oleh Penulis sebagai berikut:
- Penulis menyimpan hak cipta dan memberikan jurnal hak penerbitan pertama naskah secara simultan dengan lisensi di bawah Creative Commons Attribution License yang mengizinkan orang lain untuk berbagi pekerjaan dengan sebuah pernyataan kepenulisan pekerjaan dan penerbitan awal di jurnal ini.
- Penulis bisa memasukkan ke dalam penyusunan kontraktual tambahan terpisah untuk distribusi non ekslusif versi kaya terbitan jurnal (contoh: mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan penerbitan awalnya di jurnal ini.
- Penulis diizinkan dan didorong untuk mem-posting karya mereka online (contoh: di repositori institusional atau di website mereka) sebelum dan selama proses penyerahan, karena dapat mengarahkan ke pertukaran produktif, seperti halnya sitiran yang lebih awal dan lebih hebat dari karya yang diterbitkan. (Lihat Efek Akses Terbuka).
Referensi
Alaimo, Kara. 2017. “Social Media for Marketing, Advertising, and Public Relations.” Communications Writing and Design, no. Statista 2015: 191–97. https://doi.org/10.1002/9781119267485.ch9.
APJII. 2020. “Laporan Survei Internet APJII 2019 – 2020.” Asosiasi Penyelenggara Jasa Internet Indonesia 2020: 1–146. https://apjii.or.id/survei.
Ariel, Yaron, and Ruth Avidar. 2015. “Information, Interactivity, and Social Media.” Atlantic Journal of Communication 23 (1): 19–30. https://doi.org/10.1080/15456870.2015.972404.
Avidar, Ruth. 2013. “The Responsiveness Pyramid : Embedding Responsiveness and Interactivity into Public Relations Theory.” Public Relations Review 39 (5): 440–50. https://doi.org/10.1016/j.pubrev.2013.05.004.
Budi, Budi Budi, Ernita Arif, and Elva Ronaning Roem. 2019. “Pemanfaatan Media Sosial Sebagai Sarana Promosi Perpusda Kabupaten Belitung Timur.” Jurnal Ranah Komunikasi 3 (1): 34–44. http://ranahkomunikasi.fisip.unand.ac.id/index.php/rk/article/view/15.
Carey, Michael Clay. 2014. “Facebook Interactivity Rare on Community News Sites.” Newspaper Research Journal 35 (2): 119–33. https://doi.org/10.1177/073953291403500209.
Cho, Moonhee, Tiffany Schweickart, and Abigail Haase. 2014. “Public Engagement with Nonprofit Organizations on Facebook.” Public Relations Review 40 (3): 565–67. https://doi.org/10.1016/j.pubrev.2014.01.008.
DePaula, Nic, and Ersin Dincelli. 2018. “View of Information Strategies and Affective Reactions: How Citizens Interact with Government Social Media Content.” First Monday Volume 23. https://doi.org/https://doi.org/10.5210/fm.v23i4.8414.
Duffy, Andrew. 2015. “The Road More Travelled: How User-Generated Content Can Lead to Homogenized Travel Journalism.” Continuum 29 (6): 821–32. https://doi.org/10.1080/10304312.2015.1073686.
Graham, Missy, and Ej Avery. 2013. “Government Public Relations and Social Media: An Analysis of the Perceptions and Trends of Social Media Use at the Local Government Level.” Public Relations Journal 7 (4): 1–21. http://dev.prsa.org/Intelligence/PRJournal/Documents/2013GrahamAvery.pdf.
Hao, Xiaoling, Daqing Zheng, Qingfeng Zeng, and Weiguo Fan. 2015. “How to Strengthen the Social Media Interactivity of E-Government.” Online Information Review 40 (1): 79–96. https://doi.org/10.1108/OIR-03-2015-0084.
Kavanaugh, Andrea L., Edward A. Fox, Steven D. Sheetz, Seungwon Yang, Lin Tzy Li, Donald J. Shoemaker, Apostol Natsev, and Lexing Xie. 2012. “Social Media Use by Government: From the Routine to the Critical.” Government Information Quarterly 29 (4): 480–91. https://doi.org/10.1016/j.giq.2012.06.002.
Kominfo. 2016. “Kementerian Komunikasi Dan Informatika.” 2016. https://kominfo.go.id/index.php/content/detail/3415/Kominfo+%3A+Pengguna+Intern et+di+Indonesia+63+Juta+Orang/0/berita_satker.
Kuzma, Joanne. 2010. “Asian Government Usage of Web 2.0 Social Media.” European Journal of EPractice, no. 9: 1–13.
Lee, Gwanhoo, and Young Hoon Kwak. 2012. “An Open Government Maturity Model for Social Media-Based Public Engagement.” Government Information Quarterly 29 (4): 492–503. https://doi.org/10.1016/j.giq.2012.06.001.
Lee, Mordecai, Grant Neeley, and Kendra Stewart. 2012. The Practice of Government Public Relations. Edited by Mordecai Lee, Grant Neeley, and Kendra Stewart. London: CRC Press.
Lovejoy, Kristen, and Gregory D. Saxton. 2012. “Information, Community, and Action: How Nonprofit Organizations Use Social Media.” Journal of Computer-Mediated Communication 17 (3): 337–53. https://doi.org/10.1111/j.1083-6101.2012.01576.x.
Meranti, and Irwansyah. 2018. “Transformasi Dan Kontribusi Industri 4.0 Pada Stratejik Kehumasan.” Jurnal Teknologi Informasi Dan Komunikasi 7 (1): 30.
Mergel, Ines. 2013a. “A Framework for Interpreting Social Media Interactions in the Public Sector.” Government Information Quarterly 30 (4): 327–34. https://doi.org/10.1016/j.giq.2013.05.015.
———. 2013b. “Social Media Adoption and Resulting Tactics in the U.S. Federal Government.” Government Information Quarterly 30 (2): 123–30. https://doi.org/10.1016/j.giq.2012.12.004.
Mossberger, Karen, Yonghong Wu, and Jared Crawford. 2013. “Connecting Citizens and Local Governments? Social Media and Interactivity in Major U.S. Cities.” Government Information Quarterly 30 (4): 351–58. https://doi.org/10.1016/j.giq.2013.05.016.
OGI. 2020. “Rencana Aksi Nasional Keterbukaan Pemerintah Indonesia 2020-2022.”
Papasolomou, Ioanna, and Yioula Melanthiou. 2012. “Social Media: Marketing Public Relations’ New Best Friend.” Journal of Promotion Management 18 (3): 319–28. https://doi.org/10.1080/10496491.2012.696458.
Pienrasmi, Hanindyalaila. 2015. “Pemanfaatan Social Media Oleh Praktisi Public Relations Di Yogyakarta.” Jurnal Komunikasi 9 (2): 199–210. https://doi.org/10.20885/komunikasi.vol9.iss2.art6.
Putra, I Gusti Ngurah. 2020. “Media Sosial Dan Interaktivitas Dalam Dunia Public Relations.” Jurnal Bisnis Terapan 4 (1): 1–12. https://doi.org/10.24123/jbt.v4i1.2815.
Rafaeli, Sheizaf. 1988. “Interactivity: From New Media to Communication.” Sage Annual Review of Communication Research: Advancing Communication Science. http://scholar.google.com/scholar?hl=en&btnG=Search&q=intitle:Interactivity:+From+New+Media+to+Communication#0%5Cnfile:///Users/Home/Dropbox/Masters Thesis/Articles/Interactivity/Rafeili_?.Interactivity.pdf.
Rafaeli, Sheizaf, and Yaron Ariel. 2007. Assessing Interactivity in Computer-Mediated Research. Oxford Handbook of Internet Psychology. Oxford: Oxford University Press. https://doi.org/10.1093/oxfordhb/9780199561803.013.0006.
Riffe, Daniel, Stephen Lacy, and Frederick Fico. 2014. Analyzing Media Message: Using Quantitative Content Analysis in Research. 3rd ed. New York: Routledge.
Sabate, Ferran, Jasmina Berbegal-Mirabent, Antonio Cañabate, and Philipp R. Lebherz. 2014. “Factors Influencing Popularity of Branded Content in Facebook Fan Pages.” European Management Journal 32 (6): 1001–11. https://doi.org/10.1016/j.emj.2014.05.001.
Saxton, Gregory D., and Chao Guo. 2011. “Accountability Online: Understanding the Web-Based Accountability Practices of Nonprofit Organizations.” Nonprofit and Voluntary Sector Quarterly 40 (2): 270–95. https://doi.org/10.1177/0899764009341086.
Saxton, Gregory D, and Richard D Waters. 2014. “What Do Stakeholders Like on Facebook ? Examining Public Reactions to Nonprofit Organizations ’ Informational , Promotional , and Community-Building.” Journal of Public Relations Research 26 (May). https://doi.org/10.1080/1062726X.2014.908721.
Sundar, S. Shyam, Saraswathi Bellur, Jeeyun Oh, Haiyan Jia, and Hyang Sook Kim. 2014. “Theoretical Importance of Contingency in Human-Computer Interaction: Effects of Message Interactivity on User Engagement.” Communication Research 43 (5): 595–625. https://doi.org/10.1177/0093650214534962.
Taylor, Maureen, and Michael L. Kent. 2010. “Anticipatory Socialization in the Use of Social Media in Public Relations: A Content Analysis of PRSA’s Public Relations Tactics.” Public Relations Review 36 (3): 207–14. https://doi.org/10.1016/j.pubrev.2010.04.012.
Verma, Manish. 2015. “Public Relations: Scope and Challenges in Digital Era.” Media Watch 6 (1): 148–52. https://doi.org/10.15655/mw/2015/v6i1/55399.
Wahid, Risqo M, and Muhammad Wadud. 2020. “Social Media Marketing on Instagram: When Is the Most Effective Posting Timing?” EPRA International Journal of Multidisciplinary Research (IJMR), no. July: 312–21. https://doi.org/10.36713/epra4834.
We Are Social. 2021. “Digital 2021 - We Are Social .” https://wearesocial.com/digital-2021.
Wright, Donald K, and Fellow Prsa. 2017. “Tracking How Social and Other Digital Media Are Being Used in Public Relations Practice : A Twelve-Year Study” 11 (1).