Faktor-Faktor yang Memengaruhi Keberhasilan Adopsi E-Commerce pada Perum BULOG
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Saat ini e-commerce merupakan kekuatan utama dalam menggerakkan ekonomi digital dunia. Indonesia memiliki peran penting dalam perkembangan e-commerce khususnya di Asia Tenggara. Namun beberapa organisasi di Indonesia mengalami kesulitan pada proses transformasi digital di dalam tahapan adopsi e-commerce dan sering berujung pada kegagalan. Berdasarkan hal tersebut, tulisan ini bertujuan untuk memprediksi faktor-faktor yang memengaruhi keberhasilan adopsi e-commerce pada organisasi. Metode penelitian kuantitatif deduktif digunakan untuk menguji hipotesis secara statistika (SEM-PLS). Model TOEI (integrasi antara TOE framework dan konteks individu dari UTAUT) diajukan untuk memprediksi faktor-faktor yang memengaruhi keberhasilan adopsi e-commerce yang dilakukan oleh Perum BULOG. Ditemukan bahwa konteks teknologi memiliki pengaruh positif terhadap keberhasilan adopsi e-commerce. Konteks teknologi yang dimaksud adalah keunggulan relatif, kesesuaian, dan kerumitan. Sehingga organisasi perlu mempertimbangkan bahwa teknologi sebagai prediktor dan akselerator utama dalam keberhasilan tahapan adopsi e-commerce. Sementara konteks organisasi, environment dan individu ditemukan tidak memiliki pengaruh terhadap adopsi e-commerce.
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