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Penelitian bertujuan untuk mengetahui pengaruh jenis kelamin, status sosioekonomi, dukungan sosial, durasi penggunaan TikTok, paparan konten bentuk tubuh TikTok, dan tingkat aktivitas pengguna TikTok pada citra tubuh. Penelitian ini berjenis kuantitatif cross sectional. Populasi penelitian adalah 19.992 mahasiswa Unsoed dengan sampel berjumlah 220. Teknik penentuan sampel menggunakan incidental sampling. Analisis data menggunakan univariat, bivariat (chi-square), dan multivariat (regresi logistik berganda). Variabel yang berhubungan terhadap citra tubuh adalah dukungan sosial (p = 0,033), paparan konten bentuk tubuh (p = 0,001), dan tingkat aktivitas pengguna (p = 0,00). Variabel yang berpengaruh terhadap citra tubuh adalah tingkat aktivitas pengguna pada rentang kategori rendah-tinggi (p = 0,005, OR = 10,644).
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