Politik Pencitraan dalam Wacana Gelandangan dan Pengemis: Analisis Jaringan Teks Pasca Pengangkatan Tri Rismaharini sebagai Menteri Sosial RI

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D. Delfirman
Rudy G. Erwinsyah
Bilal As'adhanayadi

Abstrak


Isu gelandangan dan pengemis kerap digunakan pejabat atau tokoh politik untuk mendapatkan perhatian publik melalui pemberitaan di media massa. Seperti yang terjadi pada pemberitaan mengenai Tri Rismaharini setelah diangkat menjadi Menteri Sosial RI. Untuk melihat hal tersebut, penelitian ini menggunakan metode Textual Network Analysis (TNA) pada pemberitaan media massa, kemudian mengaitkannya dengan politik pencitraan. Pengumpulan data dilakukan dengan menggunakan teknik web scraping, dengan mengambil sampel pemberitaan mengenai gepeng di portal berita online pada periode Desember 2020 hingga Januari 2021. Hasil penelitian menunjukkan ada lima klaster utama dalam wacana tentang gelandangan dan pengemis  . “Risma” dan “Sosial” menjadi node dengan tingkat sentralitas tertinggi dalam wacana yang menunjukkan tingginya keterkaitan dengan node lainnya. Politik pencitraan terlihat dari aspek simbolis yang menjadi pembeda dan otentisitas yang dimunculkan, yaitu dengan memperlihatkan kedekatan dan kepeduliannya terhadap nasib gelandangan dan pengemis di ibukota.


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