Representasi Perempuan Berdaya pada Akun Instagram @rachelvennya
Article Sidebar
Read Counter : 3595
Download : 2806
Main Article Content
Abstract
Era digital membuka peluang bagi perempuan bukan hanya untuk merepresentasikan eksistensi diri, tetapi dapat dimanfaatkan bagi peningkatan kapasitas diri untuk lebih berdaya secara pendidikan dan ekonomi tanpa harus meninggalkan peran mereka dalam keluarga. Tujuan penelitian ini adalah untuk menganalisis dan menjelaskan representasi diri perempuan berdaya di era digital khususnya di media sosial. Metode penelitian yang digunakan adalah analisis konten kualitatif dengan objek kajian akun Instagram @RachelVennya. Berdasarkan hasil penelurusan, koding, dan analisis data ditemukan bahwa Rachel Vennya merepresentasikan diri sebagai pesohor Instagram dan pengusaha perempuan yang tetap memprioritaskan kehidupan domestiknya di keluarga. Bentuk-bentuk representasi dirinya adalah berdikari secara ekonomi, pentingnya pendidikan bagi perempuan, mengutamakan keluarga, perempuan harus mampu memimpin, dan perempuan dapat berekspresi. Penelitian ini menyimpulkan bahwa Rachel Vennya adalah sebuah bukti bahwa perempuan mampu merepresentasikan diri mereka sebagai sosok yang tidak hanya terampil di area domestik, tetapi juga berpeluang menjadi inspirator dan pemimpin di era digital.
Article Details
Authors who publish with this journal agree to the following terms:
- Copyright on any article is retained by the author(s).
- Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
References
An Nur, F., & Hariyanti, N. (2019). Beauty Vlogger: Representasi Perempuan di Era Disrupsi. ETTISAL : Journal of Communication, 4(2), 213. https://doi.org/10.21111/ejoc.v4i2.3600
Aral, S., Dellarocas, C., & Godes, D. (2013). Social media and business transformation: A Framework for research. Information Systems Research, 24(1), 3–13. https://doi.org/10.1287/isre.1120.0470
Atmoko, B. D. (2012). Instagram Handbook. Jakarta: Media Kita.
Ayu, R. K. (2017). Perempuan Pebisnis Startup di Indonesia dalam Perspektif Cybertopia. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 1(2), 116–130. https://doi.org/10.25139/jsk.v1i2.167
bbc.com. (2020). Virus corona: Jokowi umumkan langkah pengendalian Covid-19, tapi tanpa “komando nasional.” https://www.bbc.com/indonesia/indonesia-51897307#orb-banner
Belinska, S. (2018). Representation of Woman's Body On Instagram: Qualitative Content Analysis of the year 2018 posts of top fitness influencer Michelle Lewin [Örebro University]. http://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1223803&dswid=-9530
Best, C. (2016). Narcissism or self-actualization? An evaluation of ‘selfies’ as a communication tool. In D. S. Coombs & S. Collister (Eds.), Debates for the Digital Age: The Good, The Bad, and the Ugly of Our Onine World (1st ed., pp. 55–76). Westport: Praeger.
Bouvier, G. (2012). How Facebook users select identity categories for self-presentation. Journal of Multicultural Discourses, 7(1), 37–57. https://doi.org/10.1080/17447143.2011.652781
Caldeira, S. P. (2016). Identities in flux: An analysis to photographic self-representation on instagram. Observatorio, 10(3), 135–158. https://doi.org/10.15847/obsobs10320161031
Caldeira, S. P., De Ridder, S., & Van Bauwel, S. (2020). Between the Mundane and the Political: Women’s Self-Representations on Instagram. Social Media and Society, 6(3). https://doi.org/10.1177/2056305120940802
Caldeira, S. P., Van Bauwel, S., & Ridder, S. De. (2018). A Different Point of View: Women’s Self-representation in Instagram’s Participatory Artistic Movements @girlgazeproject and @arthoecollective. Critical Arts, 32(3), 26–43. https://doi.org/10.1080/02560046.2018.1447592
Dewi, A. S. (2020). Investigating the Impact of Instagram on Women Entrepreneurs’ Empowerment. 452(Aicosh), 58–61. https://doi.org/10.2991/assehr.k.200728.013
Dewi, I. A. A. (2019). Catcalling: Candaan, Pujian atau Pelecehan Seksual. Acta Comitas: Jurnal Hukum Kenotariatan, 4(2), 198–212. https://doi.org/https://doi.org/10.24843/AC.2019.v04.i02.p04.
Djafarova, E., & Trofimenko, O. (2019). ‘Instafamous’–credibility and self-presentation of micro-celebrities on social media. Information Communication and Society, 22(10), 1432–1446. https://doi.org/10.1080/1369118X.2018.1438491
Dodson, A. S. (2015). Postfeminist Digital Culture: Femininity, Social Media and Self-Representation. London: Palgrave Macmillan.
Duffy, B. E., & Hund, E. (2015). “Having it All” on Social Media: Entrepreneurial Femininity and Self-Branding Among Fashion Bloggers. Social Media and Society, 1(2). https://doi.org/10.1177/2056305115604337
Enberg, J. (2020). Global Instagram Users 2020. Emarkerter.Com. https://www.emarketer.com/content/global-instagram-users-2020
Enli, G., & Thumim, N. (2012). Socializing and Self-Representation online: Exploring Facebook. Observatorio (OBS*), 6(1), 87–105. https://doi.org/10.7458/obs612012489
Fahrimal, Y. (2018). Netiquette: Etika Jejaring Sosial Generasi Milenial Dalam Media Sosial. Jurnal Penelitian Pers Dan Komunikasi Pembangunan, 22(1), 69–78. https://doi.org/10.46426/jp2kp.v22i1.82
Fisher, E. (2015). ‘You Media’: audiencing as marketing in social media. Media, Culture and Society, 37(1), 50–67. https://doi.org/10.1177/0163443714549088
Graneheim, U. H., Lindgren, B. M., & Lundman, B. (2017). Methodological challenges in qualitative content analysis: A discussion paper. Nurse Education Today, 56(May), 29–34. https://doi.org/10.1016/j.nedt.2017.06.002
Handayani, F., & Adelvia, K. (2020). Instagram Tourism: Menciptakan Hype Pada Destinasi Wisata (Studi Pada Akun @Indoflashlight). Jurnal Studi Komunikasi Dan Media, 24(2), 105. https://doi.org/10.31445/jskm.2020.2856
Hunsinger, J., Allen, M. M., & Klastrup, L. (2020). Second International Handbook of Internet Research. In J. Hunsinger, M. M. Allen, & L. Klastrup (Eds.), Second International Handbook of Internet Research. Berlin: Springer Berlin Heidelberg. https://doi.org/10.1007/978-94-024-1555-1
Islami, A. nur. (2018). Instagram : Media Sosial Dan Ekistensi Diri Remaja Berprestasi Di Kota Palu. Jurnal Kinesik, 5(3), 6. https://jurnal.fisip.untad.ac.id/index.php/kinesik/article/view/57
Isyfi’afiani. (2018). Advancing Women’s Digital Skills and Economic Empowerment through Girls in Tech Indonesia: A Case Study. SALASIKA: Indonesian Journal of Gender, Women, Child, and Social Inclusion’s Studies, 1(1), 21–32. https://doi.org/https://doi.org/10.36625/sj.v1i1.39
Jain, L., & Katarya, R. (2018). A Systematic Survey of Opinion Leader in Online Social Network. ICSNS 2018 - Proceedings of IEEE International Conference on Soft-Computing and Network Security, 1–5. https://doi.org/10.1109/ICSNS.2018.8573639
Jan, M., Soomro, S. A., & Ahmad, N. (2017). Impact of Social Media on Self-Esteem. European Scientific Journal, ESJ, 13(23), 329. https://doi.org/10.19044/esj.2017.v13n23p329
Jin, S. V., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Marketing Intelligence and Planning, 37(5), 567–579. https://doi.org/10.1108/MIP-09-2018-0375
Karapanos, E., Teixeira, P., & Gouveia, R. (2016). Need fulfillment and experiences on social media: A case on Facebook and WhatsApp. Computers in Human Behavior, 55, 888–897. https://doi.org/10.1016/j.chb.2015.10.015
Kertamukti, R., Nugroho, H., & Wahyono, S. B. (2018). Komunikasi Visual: Fantasi Tubuh Wanita Kelas Menengah di Instagram. Jurnal Kajian Komunikasi, 6(2), 231. https://doi.org/10.24198/jkk.v6i2.17925
Khamis, S., Ang, L., & Welling, R. (2017). Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers. Celebrity Studies, 8(2), 191–208. https://doi.org/10.1080/19392397.2016.1218292
Kosakoy, J. P. (2016). Representasi Perempuan Dalam Film “Star Wars VII: The Force Awakens.” Jurnal E-Komunikasi, 4(1), 1–12. http://publication.petra.ac.id/index.php/ilmu-komunikasi/article/view/4878
Kostygina, G., Tran, H., Binns, S., Szczypka, G., Emery, S., Vallone, D., & Hair, E. (2020). Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes. Social Media and Society, 6(2). https://doi.org/10.1177/2056305120912475
Krebs, W. A. (2001). Collins Gem: Australian English Dictionary (Third Edit). Sydney: Harper Collins Publisher.
Kuncoro, A., & Kadar, K. (2016). Pengaruh Pemberdayaan Perempuan dan Peningkatan Sumberdaya Ekonomi Keluarga. BUANA GENDER : Jurnal Studi Gender Dan Anak, 1(1), 45. https://doi.org/10.22515/bg.v1i1.67
Kurniawati, J. (2020). Selfie : Mediatisasi Tubuh Perempuan Berjilbab Seksi Dalam Instagram. JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial, 21(1), 39–43. https://doi.org/10.33319/sos.v21i1.56
Kurniawati, J., Ahimsa-Putra, H. S., Irawanto, B., & Noviani, R. (2019). Selfie Objectification: Representation Of Hijabed Women In Instagram. The 10th IGSSCI (International Graduate Students and Scholars’ Conference in Indonesia) Page 166 New Media and The Changging Social Lanscape of Contemporary Societies: How Are New Media Reshaping the Whole Aspects of Life Of Contemporary Societies?, 166–180. https://doi.org/10.18502/kss.v3i20.4934
Lestari, N., Fadilah, A. N., & Wuryanta, E. W. (2020). Empowered Women & Social Media: Analyzing #YourBeautyRules in Cyberfeminism Perspective. Jurnal ASPIKOM, 5(2), 280. https://doi.org/10.24329/aspikom.v5i2.664
Mahendra, B. (2017). Eksistensi Sosial Remaja Dalam Instagram (Sebuah Perspektif Komunikasi). Jurnal Visi Komunikasi, 16(1), 151–160.
Martínez-López, F. J., Anaya-Sánchez, R., Fernández Giordano, M., & Lopez-Lopez, D. (2020). Behind influencer marketing: key marketing decisions and their effects on followers’ responses. Journal of Marketing Management, 36(7–8), 579–607. https://doi.org/10.1080/0267257X.2020.1738525
Masse, M. R. (2017). Network Society, Internet, dan Aktivitas Komunikasi Masyarakat. Jurnal Studi Komunikasi Dan Media, 21(2), 165–180. https://doi.org/10.31445/jskm.2017.210203
Mehdizadeh, S. (2010). Self-presentation 2.0: Narcissism and self-esteem on facebook. Cyberpsychology, Behavior, and Social Networking, 13(4), 357–364. https://doi.org/10.1089/cyber.2009.0257
Milrod, D. (2002). The concept of the self and the self representation. Neuropsychoanalysis, 4(1), 7–23. https://doi.org/10.1080/15294145.2002.10773372
Mungunsong, F. (2009). Faktor Intrapersonal, Interpersonal, dan Kultural Pendukung Efektivitas Kepemimpinan Perempuan Pengusaha dari Empat Kelompok Etnis di Indonesia. Makara, Sosial Humaniora, 13(1), 19–28.
Ngai, E. W. T., Tao, S. S. C., & Moon, K. K. L. (2015). Social media research: Theories, constructs, and conceptual frameworks. International Journal of Information Management, 35(1), 33–44. https://doi.org/10.1016/j.ijinfomgt.2014.09.004
O’Donnell, N. H. (2018). Storied Lives on Instagram: Factors Associated With the Need for Personal-Visual Identity. Visual Communication Quarterly, 25(3), 131–142. https://doi.org/10.1080/15551393.2018.1490186
Permatasari, N., & Trijayanto, D. (2017). Motif Eksistensi melalui Penggunaan Hashtag (#OOTD) di Media Sosial Instagram. Promedia, 3(2), 252—273. journal.uta45jakarta.ac.id/index.php/kom/article/view/952
Purnamawati, A. (2012). Media, Perempuan, dan Kemandirian. In Citra Perempuan Dalam Media (pp. 57–64). Bandung: Balai Pengkajian dan Pengembangan Komunikasi dan Informatika.
Purwaningtyas, M. P. F., & Alicya, D. A. (2020). The Fragmented Self: Having Multiple Accounts in Instagram Usage Practice among Indonesian Youth. Jurnal Media Dan Komunikasi Indonesia, 1(September), 171–182. https://journal.ugm.ac.id/jmki/article/view/58459
Putri, R. D. H. (2018). The Influencer and Hedonist Lifestyle of Digital Society. Jisiera: The Journal of Islamic Studies and International Relations, 3(1), 1–14. http://www.jisiera.insiera.org/index.php/jisiera/article/view/35
Rachmansyah, M., & Supratman, L. P. (2020). Peran Media Instagram dalam Memasarkan Produk Fashion Dollies. Jurnal Studi Komunikasi Dan Media, 24(1), 73–90. https://doi.org/10.31445/jskm.2020.2865
Rahayu, A. W. (2015). Perempuan Dan Belenggu Peran Kultural. Jurnal Perempuan. https://doi.org/http://www.jurnalperempuan.org/wacana-feminis/perempuan-dan-belenggu-peran-kultural
Rehman, A. U., Jiang, A., Rehman, A., Paul, A., din, S., & Sadiq, M. T. (2020). Identification and role of opinion leaders in information diffusion for online discussion network. Journal of Ambient Intelligence and Humanized Computing, 0123456789. https://doi.org/10.1007/s12652-019-01623-5
Rettberg, J. W. (2018). Self-Representation in Social Media. In Burges, J., Marwick, A., & Poell, T. (eds.). SAGE Handbook of Social Media, 429–443. Thousand Oaks: Sage Publications. https://bora.uib.no/bora-xmlui/bitstream/handle/1956/13073/Self-Representation_in_Social_Media.pdf?sequence=1
Rosyidah, F. N., & Nurdin, M. F. (2018). Perilaku Menyimpang : Media Sosial Sebagai Ruang Baru Dalam Tindak Pelecehan Seksual Remaja. Jurnal Pemikiran Dan Penelitian Sosiologi, 2(2), 38–48.
Ruiz-Gomez, A. (2019). Digital Fame and Fortune in the age of Social Media: A Classification of social media influencers. ADResearch ESIC International Journal of Communication Research, 19(19), 08–29. https://doi.org/10.7263/adresic-019-01
Saputri, R. K., & Himam, F. (2015). Mindset Wanita Pengusaha Sukses. Jurnal Psikologi, 42(2), 157. https://doi.org/10.22146/jpsi.7170
Schlegelmilch, J., Sury, J., Brooks, J., & Chandler, T. (2020). A Philanthropic Approach to Supporting Emergent Disaster Response and Recovery. Disaster Medicine and Public Health Preparedness, 14(1), 158–160. https://doi.org/10.1017/dmp.2019.97
Sender, K., & Decherney, P. (2016). Stuart Hall lives: cultural studies in an age of digital media. Critical Studies in Media Communication, 33(5), 381–384. https://doi.org/10.1080/15295036.2016.1244725
Silva, M. J. de B., Farias, S. A. de, Grigg, M. K., & Barbosa, M. de L. de A. (2020). Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram. Journal of Relationship Marketing, 19(2), 133–163. https://doi.org/10.1080/15332667.2019.1664872
Sloan, L., & Quan-Haase, A. (2017). Introduction to the Handbook of Social Media Research Methods: Goals, Challenges and Innovations. In L. Sloan & A. Quan-Haase (Eds.), The SAGE Handbook of Social Media Research Methods (pp. 1–10). Thousand Oaks: Sage Publications. https://doi.org/10.4135/9781473983847
Smith, L. R., & Sanderson, J. (2015). I’m Going to Instagram It! An Analysis of Athlete Self-Presentation on Instagram. Journal of Broadcasting and Electronic Media, 59(2), 342–358. https://doi.org/10.1080/08838151.2015.1029125
Statista.com. (2021). Leading countries based on Instagram audience size as of January 2021.
Tapscott, D. (2014). The Digital Economy (Anniversary Edition): Rethinking Promise and Peril in the Age of Networked Intelligence (2nd ed.). New York: McGraw-Hill.
Thumim, N. (2012). Self-Representation and Digital Culture. London: Palgrave Macmillan.
Tortajada, I., Araüna, N., & Martínez, I. J. (2013). Advertising stereotypes and gender representation in social networking sites. Comunicar, 21(41), 177–186. https://doi.org/10.3916/C41-2013-17
Utami, S. (2019). An Nisa ’ Jurnal Studi Gender dan Anak Eksistensi Perkembangan Perekonomian Perempuan di Era Digitalisasi. Jurnal Studi Gender Dan Anak, 12(1), 596–609.
Van Ouytsel, J., Walrave, M., Ojeda, M., Rey, R. Del, & Ponnet, K. (2020). Adolescents’ sexy self-presentation on instagram: An investigation of their posting behavior using a prototype willingness model perspective. International Journal of Environmental Research and Public Health, 17(21), 1–15. https://doi.org/10.3390/ijerph17218106
Vandenbosch, L. P. (2017). Media Representation: Health and Body Images. The International Encyclopedia of Media Effects, 1–13. https://doi.org/10.1002/9781118783764.wbieme0145