Representasi Perempuan Berdaya pada Akun Instagram @rachelvennya
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Era digital membuka peluang bagi perempuan bukan hanya untuk merepresentasikan eksistensi diri, tetapi dapat dimanfaatkan bagi peningkatan kapasitas diri untuk lebih berdaya secara pendidikan dan ekonomi tanpa harus meninggalkan peran mereka dalam keluarga. Tujuan penelitian ini adalah untuk menganalisis dan menjelaskan representasi diri perempuan berdaya di era digital khususnya di media sosial. Metode penelitian yang digunakan adalah analisis konten kualitatif dengan objek kajian akun Instagram @RachelVennya. Berdasarkan hasil penelurusan, koding, dan analisis data ditemukan bahwa Rachel Vennya merepresentasikan diri sebagai pesohor Instagram dan pengusaha perempuan yang tetap memprioritaskan kehidupan domestiknya di keluarga. Bentuk-bentuk representasi dirinya adalah berdikari secara ekonomi, pentingnya pendidikan bagi perempuan, mengutamakan keluarga, perempuan harus mampu memimpin, dan perempuan dapat berekspresi. Penelitian ini menyimpulkan bahwa Rachel Vennya adalah sebuah bukti bahwa perempuan mampu merepresentasikan diri mereka sebagai sosok yang tidak hanya terampil di area domestik, tetapi juga berpeluang menjadi inspirator dan pemimpin di era digital.
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