Determinan Karakteristik Konten dan Pengaruhnya terhadap Penerimaan Pengguna pada Aplikasi Travelation
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Abstract
Inovasi selama pandemi adalah sebuah keharusan bagi perusahaan. Hal ini juga berlaku bagi perusahaan yang bergerak di bidang jasa kebandarudaraan. Aplikasi Travelation merupakan inovasi PT. Angkasa Pura 2, yang dikembangkan dengan tujuan untuk memudahkan pengurusan perjalanan. Tujuan penelitian ini adalah untuk menganlisis pengaruh karakteristik konten dengan penerimaan pengguna pada aplikasi Travelation. Penelitian menggunakan pendekatan kuantitatif, dengan metode survei online. Hasil penelitian menunjukkan, dari kelima karakteristik konten, yakni keuntungan, kesesuaian, kerumitan, observabilitas, dan akurasi data, dapat diterima dengan baik oleh pengguna. Pengguna juga merasa bahwa aplikasi Travelation memberikan manfaat sehingga menerima kehadiran aplikasi berbasis web itu. Pengujian hipotesis membuktikan, terdapat pengaruh antara karakteristik konten dengan penerimaan pengguna. Untuk perbaikan, aplikasi Travelation diharapkan memperbarui informasi serta meningkatkan keakuratan data.
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