KEHUMASAN DIGITAL: (Transformasi dan Kontribusi Industri 4.0 pada Stratejik Kehumasan)

Meranti Dhanussie Hasbiran

Abstract

ABSTRACT

Public relation has a very strategic role for an organization both commercial and non-profit. From time to time, public relations activities always experience development and transformation along with the increasingly complex needs of the role of public relations itself. By entering the industry era 4.0 characterized by digitalization and mobilization, the PR industry is adapting to a number of strategies that prioritize efficiency, high mobilization and greater target achievement. This strategic of public relations reflects the pattern that arises from disruption of industry 4.0, so it is worthy to be studied from the perspective of technology and communication management industry.

 

 


Keywords


Public relations, digital, strategic management, industry 4.0


References

Dr, Irwansyah,

Staf Pengajar Pascasarjana Ilmu Komunikasi

Departemen Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik

Universitas Indonesia Kampus Depok

dr.irwansyah.ma@gmail.com


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