KEHUMASAN DIGITAL: (Transformasi dan Kontribusi Industri 4.0 pada Stratejik Kehumasan)

Authors

  • Meranti Dhanussie Hasbiran Postgraduate student of Universitas Indonesia

Keywords:

Public relations, digital, strategic management, industry 4.0

Abstract

ABSTRACT

Public relation has a very strategic role for an organization both commercial and non-profit. From time to time, public relations activities always experience development and transformation along with the increasingly complex needs of the role of public relations itself. By entering the industry era 4.0 characterized by digitalization and mobilization, the PR industry is adapting to a number of strategies that prioritize efficiency, high mobilization and greater target achievement. This strategic of public relations reflects the pattern that arises from disruption of industry 4.0, so it is worthy to be studied from the perspective of technology and communication management industry.

 

 

Author Biography

  • Meranti Dhanussie Hasbiran, Postgraduate student of Universitas Indonesia
    A postgraduate student of communication studies in Universitas Indonesia

References

Dr, Irwansyah,

Staf Pengajar Pascasarjana Ilmu Komunikasi

Departemen Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik

Universitas Indonesia Kampus Depok

dr.irwansyah.ma@gmail.com

Downloads

Published

2018-09-18

Issue

Vol. 7 No. 1 (2018): Jurnal Teknologi Informasi dan Komunikasi

Section

Artikel

License

Authors who publish with this journal agree to the following terms:

  1. Copyright on any article is retained by the author(s).
  2. Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
  5. The article and any associated published material is distributed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License