Konstruksi Humas Dalam Tata Kelola Komunikasi Lembaga Pendidikan Tinggi di Era Keterbukaan Informasi Publik

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Published: Jul 25, 2015
DOI: https://doi.org/10.30818/jpkm.2015.1180205
Keywords:
humas, teori excellence, tata kelola komunikasi, pelayanan publik, keterbukaan informasi publik
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Rachmat Kriyantono
Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial & Politik Universitas Brawijaya Malang Jln. Veteran Malang 65145, Indonesia, Telp. 0341-551611; Fax. 0341-575755

Abstract

Penelitian ini bertujuan mendeskripsikan tata kelola komunikasi lembaga pendidikan tinggi di era keterbukaan informasi publik, sebagai bagian fungsi pelayanan public. Peneliti mengeksplorasi konstruksi humas, melalui wawancara mendalam, dalam tata kelola komunikasi lembaga pendidikan tinggi terkait dengan prinsip-prinsip teori Excellence. Excellence theory in public relations adalah teori yang mendominasi kajian humas sehingga dinilai sebagai teori normatif, yaitu sebagai ukuran standar humas yang efektif. Era keterbukaan informasi makin menjadi tantangan bagi humas dalam penyediaan informasi karena publik makin menyadari haknya memperoleh informasi. Informasi ini dibutuhkan untuk menginterpretasi kebijakan publik dan upaya-upaya publik untuk memonitor lingkungannya. Hasil penelitian ini menunjukkan bahwa secara umum humas lembaga pendidikan tinggi telah melaksanakan tata kelola komunikasi dengan standar cukup baik, meskipun tidak semua prinsip excellence diadopsi sama. Perlu perubahan paradigma agar humas juga fokus pada publik internal, bukan hanya eksternal, menempatkan humas pada posisi yang lebih tinggi dalam struktur kelembagaan dengan kewenangan yang lebih baik serta perlu peran pimpinan dalam menyediakan sumber daya yang baik.

Article Details

Issue
Vol. 18 No. 2 (2015): Agustus 2015
Section
Communication

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