Pengukuran Kebergunaan dan Pengalaman Pengguna Marketplace Jogjaplaza.id

Isi Artikel Utama

Vieka Aprilya Intanny
Inasari Widiyastuti
Maria Dolorosa Kusuma Perdani

Abstrak

Kebergunaan dan pengalaman penggunaan yang baik merupakan tolak ukur sistem informasi berkualitas. Di tengah banyaknya penyedia layanan e-marketplace, pengelola dituntut menyediakan layanan yang mudah dipahami, mudah dipelajari, dan memberikan pengalaman penggunaan yang menyenangkan. Jogjaplaza.id adalah sebuah e-marketplace yang dikelola oleh pemerintah daerah bagi IKM. Tulisan ini bertujuan untuk mengukur kebergunaan dan pengalaman pengguna khususnya IKM terhadap Jogjaplaza.id. Dengan menggunakan metode USE dan UEQ Questionnaire diketahui bahwa Jogjaplaza.id mudah dipahami dan dipelajari. Jogjaplaza.id menunjukkan hasil evaluasi positif terhadap aspek pragmatis dan hedonis. Meski demikian, pengguna merasakan tingkat kebaruan yang minim inovasi. Pengguna menganggap layanan yang tersedia tidak mendukung transaksi perdagangan elektronik walau menyenangkan dan mudah digunakan.

Rincian Artikel

Bagian
Informatika

Referensi

Al-Qirim, N. A. (Ed.). (2004). Electronic commerce in small to medium-sized enterprises: Frameworks, issues, and implications. Igi Global.

Eriyanto. (2007). Teknik Sampling. Yogyakarta: LKiS Yogyakarta.

Govindaraju, R., & Chandra, D. (2011). E-Commerce Adoption by Indonesian Small, Medium, and Micro Enterprises(SMMEs): Analysis of Goals and Barriers. IEEE, 978-1-61284-486-2/111$26.00.

Hafsah, M. J. (2004). Upaya pengembangan usaha kecil dan menengah (UKM). Jurnal Infokop, Nomor 25, 40-44.

Hassenzahl, M. (2008). User Experience (UX) : Towards an experiential perspective on product quality. Proceedings of the 20th International Conference of the Association Francophone d'Interaction Homme Machine.

ISO 9241-210:2010. (2010). ISO 9241-210:2010 Ergonomics of Human-System-Interaction Part 210: Human Centre Design for Interactive Systems. Retrieved from https://www.iso.org/obp/ ui/#iso:std:iso:9241:-210:ed-1:v1:en

Joo, Y.-B., & Kim, Y.-G. (2004). Determinants of corporate adoption of e-marketplace: an innovation theory perspective. Journal of Purchasing and Supply Management, 10(2), 89-101. doi:http://dx.doi.org/10.1016/j.pursup.2004.01.001.

L.E. Law, R., & M, H. (2008). Understanding, scoping and defining user experience. Proceedings of the 27th international conference on human factors in computing systems- CHI 09.

Laudon, K. C., & Traver, C. G. (2016). E-Commerce: Business, Technology, Society. Pearson Education.

Laugwitz, B., Held, T., & Schrepp, M. (2008). Construction and Evaluation of a User Experience Questionnaire . HCI and Usability for Education and Work, 63-76.

Lund, A. (2001). Measuring Usability with the USE Questionnaire. Usability Interface, 8(2), 3-6.

Marco, R., Ningrum, P., & Tyas, B. (2017). Analisis Sistem Informasi E-Marketplace Pada Usaha Kecil Menengah (UKM) Kerajinan Bambu Dusun Brajan. Data Manajemen dan Teknologi Informasi, 18(2), 48-53.

Partomo, T. S. (2004). Usaha kecil menengah dan Koperasi. Fakultas Ekonomi. Universitas Trisakti. Jakarta.

Prasetyo, P. E. (2008). Peran usaha mikro kecil dan menengah (umkm) dalam kebijakan penanggulangan kemiskinan dan pengangguran. AKMENIKA UPY, 2.

Rao, S. S., Metts, G., & Monge, C. M. (2003). Electronic commerce development in small and medium sized enterprises. A stage and its implications. Business Process Management Journal, 9(1), 11-32. doi:http://dx.doi.org/10.1016/j.pursup.2004.01.001

Rauschenberger, M., Schreepp, M., Perez-Cota, M., Olschner, S., & Thomaschewski, J. (2013). Efficient Measurement of the User Experience of Interactive Products. How to use the User Experience Qustionnaire (UEQ). International Journal of Interactive Multimedia and Artificial Intelligence , 2(1), 39-45.

Rosson, M. B., & Carroll, J. M. (2002). Usability engineering: scenario-based development of human-cimputer interaction. San Francisco: Academic Press.

Santoso, H., Schrepp, M., Yugo Kartono Isal, R., Utomo, Y., & Priyogi, B. (2016). Measuring User Experience of the Student-Centered e-Learning Environment. The Journal of Educators Online-JEO, 13(1), 142-166.

Schrepp, M., Hinderks , A., & Thomaschewski, J. (2017). Construction of a Benchmark for the User Experience Questinnaire (UEQ) . International Journal of Interactive Multimedia and Artificial Intelligence, 4(4), 40.

Siebenhandl, K., Schreder, G., Smuc, M., Mayr, E., & Nagl, M. (2013). A usercentered design approach to self-service ticket vending machines. IEEE, 56(2), 138-159.

Stockdale, R., & Standing, C. (2004). Benefits and barriers of electronic marketplce participation: an SME perspective. Journal of Enterprise Information Management, 17(4), 301-311.

Triandini, E., Djunaidy, A., & Siahaan, D. (2013, October). Development of a conceptual model of E-commerce adoption for SMEs in Indonesia. In Information Technology and Electrical Engineering (ICITEE), 2013 International Conference on (pp. 93-96). IEEE.

Tullis, T., & Albert, B. (2010). Measuring the user experience: collecting, analysing, and presenting usability matrics. Measuring the User Experience (Second Edition). Retrieved from http://doi.org/http://dx.doi.org/10.1016/B978-0-12-415781-1.00007-8

Tullis, T., & Albert, B. (2010). Measuring the user experience: collecting, analysing, and presenting usability matrics. Measuring the User Experience (Second Edition). Retrieved from http://doi.org/http://dx.doi.org/10.1016/B978-0-12-415781-1.00007-8

Turban, E. (2008). Electronic Commerce. Prentice Hall.