Clickbait on Indonesia Online Media

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Diterbitkan: Apr 11, 2019
DOI: https://doi.org/10.30818/jpkm.2019.2040101
Kata Kunci:
clickbait, information gap, online media
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Yayat D. Hadiyat
Balai Besar Pengembangan SDM dan Penelitian Kominfo Makassar

Abstrak

Information and Communication Technology (ICT) brings changes in various fields including influencing the media landscape with the development of online media and the way people consume media online. This change makes the media must be able to attract online media readers using the clickbait article title. Therefore, this study is to find out how online media packages clickbait article. This research is a qualitative research method with the object of this research are clickbait titles in Indonesian online media that are selected based on certain criteria that are in accordance with the research problem. The results of this study indicate that, in general, the use of clickbait article titles is widely used by online media to attract the interest of readers by disturbing the curiosity that arises due to the information gap between what the reader knows and what the reader wants to know. The titles of many clickbait articles focus on the subject of celebrities, rumors, and fictitious accounts and some don't even have news value. The main purpose of using the clickbait article title is to direct online media users to increase visit statistics which are then used to earn revenue through advertising.

Rincian Artikel

Terbitan
Vol 4 No 1 (2019): April 2019
Bagian
Media Massa

Kebijakan yang diajukan untuk jurnal yang menawarkan akses terbuka

Syarat yang harus dipenuhi oleh Penulis sebagai berikut:

  1. Penulis menyimpan hak cipta dan memberikan jurnal hak penerbitan pertama naskah secara simultan dengan lisensi di bawah Creative Commons Attribution License yang mengizinkan orang lain untuk berbagi pekerjaan dengan sebuah pernyataan kepenulisan pekerjaan dan penerbitan awal di jurnal ini.
  2. Penulis bisa memasukkan ke dalam penyusunan kontraktual tambahan terpisah untuk distribusi non ekslusif versi kaya terbitan jurnal (contoh: mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan penerbitan awalnya di jurnal ini.
  3. Penulis diizinkan dan didorong untuk mem-posting karya mereka online (contoh: di repositori institusional atau di website mereka) sebelum dan selama proses penyerahan, karena dapat mengarahkan ke pertukaran produktif, seperti halnya sitiran yang lebih awal dan lebih hebat dari karya yang diterbitkan. (Lihat Efek Akses Terbuka).

Referensi

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Zaenudin, A. (2018) Clickbait, Jebakan Judul Berita yang Menipu Pembaca. https://tirto.id/clickbait-jebakan-judul-berita-yang-menipu-pembaca-cF7b