Hubungan Literasi Digital, Paparan Video Deepfake yang Dihasilkan AI, dan Kemampuan untuk Mengidentifikasi Deepfake pada Generasi X

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Diterbitkan: Dec 11, 2024
DOI: https://doi.org/10.56873/jpkm.v9i2.5873
Kata Kunci:
deepfake, deteksi disinformasi, literasi digital, paparan media
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Isi Artikel Utama

Darman Fauzan Dhahir
National Research and Innovation Agency of Indonesia
https://orcid.org/0000-0003-4735-6074
Ndoheba Kenda
Pusat Riset Masyarakat dan Budaya, Badan Riset dan Inovasi Nasional
Dida Dirgahayu
Pusat Riset Masyarakat dan Budaya, Badan Riset dan Inovasi Nasional
https://orcid.org/0000-0001-7518-608X

Abstrak

Studi ini mengeksplorasi hubungan literasi digital, paparan video deepfake yang dihasilkan AI, dan kemampuan untuk mengidentifikasi deepfake oleh Generasi X di Indonesia yang saat ini berusia antara 43 hingga 58 tahun. Penelitian ini juga menganalisis dampak kemampuan identifikasi deepfake pada aspek kognitif, afektif, dan perilaku pengguna internet. Melalui survei yang melibatkan 199 responden yang diambil dari total populasi 42 juta pengguna internet Generasi X di Indonesia, studi ini menggunakan metode sampling acak. Ukuran sampel ditentukan dengan Rumus Slovin dengan tingkat kepercayaan 90% dan margin of error sebesar 7,1%. Analisis deskriptif menunjukkan tingkat literasi digital yang moderat dan paparan deepfake yang relatif rendah. Namun, kemampuan untuk mengidentifikasi deepfake ditemukan rendah. Hasil analisis statistik inferensial menunjukkan bahwa literasi digital dan paparan deepfake tidak memiliki pengaruh yang signifikan terhadap kemampuan mengidentifikasi deepfake. Selain itu, kemampuan untuk mengidentifikasi deepfake tidak secara signifikan memengaruhi kognisi, kasih sayang, atau perilaku. Meskipun literasi digital itu penting, temuan ini menguatkan asumsi Teori Generasi dan Teori Ketergantungan Media. Hasil ini juga menunjukkan bahwa pelatihan khusus tentang teknologi manipulasi media diperlukan untuk meningkatkan kemampuan deteksi deepfake. Penelitian ini menyiratkan bahwa upaya peningkatan literasi digital harus diperluas, termasuk keterampilan teknis dan pemikiran kritis yang relevan dengan media manipulatif seperti deepfakes

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Vol 9 No 2 (2024): Desember 2024
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Biografi Penulis

Darman Fauzan Dhahir, National Research and Innovation Agency of Indonesia

He is a researcher in the Digital Society Research Group at the National Research and Innovation Agency of Indonesia. He received a master’s in communication science from the University of Hasanuddin in Makassar, Indonesia. He works in applied communication study fields, such as journalism, media, public relations, educational, healthcare, & environmental communication. 

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