Adopsi e-Commerce dalam Rumah Tangga antara Laki-laki dan Peremuan di Kota Yogyakarta
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Abstract
Pengguna internet di Indonesia yang semakin meningkat memunculkan kemungkinan baru dan potensi di bidang e-commerce. Untuk mengetahui potensi lebih jauh perlu diketahui diskripsi penggunaan e-commerce. Oleh karena itu, penelitian ini bertujuan untuk menggambarkan secara deskriptif adopsi dan penggunaan e-commerce dalam rumah tangga di Kota Yogyakarta dan juga melakukan perbandingan adopsi antara laki-laki dan perempuan. Hasil dari penelitian ini diketahui bahwa tingkat adopsi e-commerce di Kota Yogyakarta adalah 18,75% untuk kegiatan belanja online dan 12,5% untuk kegiatan penjualan online. Hasil pengujian t membuktikan bahwa tidak ada perbedaan adopsi antara laki-kali dan perempuan dalam adopsi membeli online, namun ada perbedaan yang signifikan dalam adopsi menjual online.
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