OPTIMIZING MICROBLOGGING TWITTER AS A COMPANY TOOLS IN EQUIPMENT
Article Sidebar
Read Counter : 1123
Download : 1387
Main Article Content
Abstract
Every companies that run the business, they always focus on distributing products and services to all of their consumers in public. Companies, must be able to create strategies to broaden distribution action and awareness about the company itself. Customers, residing in the public have the right to understand a product or service that is, and without any doubt they have to be always able to obtain information about the company. In today's era, ideally it is no longer difficult to get any information with the help of internet. Similarly, the ideal company has been optimizing the use of the Internet as a performance tool. The author of this research, put forward the concept that can bridge the company with consumers through the relationship with using microblogging available on social media that is Twitter. Public Relations practitioners, can communicate further to conduct a communication campaign on the increasingly segmented consumer, thanks to Twitter and the delivery of information is now not limited space and time.
Keywords : Microblogging, Twitter, Social Media, Public Relations, Communication
Article Details
Authors who publish with this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
Ale, Felix. 2015. Journalism and Corporate Communications : A Nigerian Case Study. German :
Grin Verlag
Bakan, J. (2004). The Corporation: The Pathological Pursuit of Profit and Power. Toronto: Viking
Canada
Chami, R., Fullenkamp, R., Sharma, S. (2016). Trust As a Means of Improving Corporate
Governance and Efficiency. International Monetary Fund Working Papers
Evans, A., Twomey, J., Talan, S., (2011). Twitter as a Public Relations Tool. Public Relations
Journal, Vol.5 No. 1. Public Relations Society of America
Gregory, A. (2004). Scope and structure of public relations: A technology driven view. Public
Relations Review, 30 (3), 245-254
Heibert, R.E. (2004). Commentary: New Technologies, Public Relations and Democracy. Public
Relations Review, 31(1), 1-9
Holtz, H. (1998). The Consultant's Guide to Getting Business on the Internet: How to Network
for Clients and Business Opportunities. New York: John Wiley & Sons Inc
Information Resources Management Association (2018). Social Media Marketing:
Breakthroughs in Research and Practice. USA: IGI Global
Java, A., Song, X., Finin, T. & Tseng, B. (2007). Why we Twitter: Understanding microblogging
usage and communities. Proceedings of the 9th WebKDD 2007 workshop on Web mining and social network analysis (pp. 56-65). New York, NY: Association for Computing Machiner
Kirat, M. (2007). Promoting Online Media Relations: Public Relations Department’s Use of
Internet in the UAE. Public Relations Review, 33, 166–174
Lievrouw, Leah. 2011. Alternative and Activist New Media. United Kingdom: Polity Press
Murthy, D. (2018). Twitter. United Kingdom: Polity Press
Morgan, C. (2016). Above The Noise: Creating Trust, Value & Reputation Online Using Digital
Public Relations. Motivational Press Inc.
Rezaei, S., Dana, L., Ramadani, V., (2017). Iranian Entrepreneurship : Deciphering the
Entrepreneurial Ecosystem in Iran and In The Iranian Diaspora. Switzerland : Springer
Theaker, A. (2001). The Public Relations Handbook. London: Routledge