MENGEMBANGKAN PERAN EDUKASI DAN DISEMINASI INFORMASI OLEH PENYULUH PERIKANAN BAGI MASYARAKAT NELAYAN DI KABUPATEN SERDANG BEDAGAI
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Abstract
Informasi merupakan salah satu elemen penting yang diperlukan dalam menunjang aktivitas perikanan, dan penyuluh memegang peranan penting dalam memenuhi kebutuhan informasi nelayan. Kabupaten Serdang Bedagai adalah salah satu kabupaten di Provinsi Sumatera Utara yang mayoritas penduduknya adalah nelayan. Dengan jumlah personil yang sangat terbatas, maka peran penyuluh dalam mendiseminasikan informasi dan mengedukasi nelayan menjadi tidak optimal. Penelitian ini ingin melihat permasalahan penyuluhan di Kabupaten Serdang Bedagai, peran penyuluh yang dilakukan saat ini, dan bagaimana mengembangkan peran penyuluh tersebut agar kebutuhan informasi nelayan terpenuhi. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif, dan pengumpulan data dilakukan melalui Focus Group Discussion (FGD). Hasil penelitian menunjukkan bahwa keterbatasan tenaga penyuluh dan koneksi internet yang tidak memadai masih menjadi permasalahan dalam pelayanan penyuluhan di Kabupaten Serdang Bedagai. Dengan kondisi yang demikian, peran yang dapat dilakukan oleh penyuluh sangat terbatas, yaitu peran diseminasi informasi dan edukasi, namun kedua peran ini juga belum berjalan maksimal. Untuk membantu mengembangkan peran penyuluh dalam hal diseminasi informasi dan edukasi, penyuluh dapat memanfaatkan media yang ada, misalnya dengan menyediakan (membuat) website dan secara aktif memperbaharui kontennya, menyajikan informasi melalui perangkat TV yang diletakkan di ruang-ruang publik, menyajikan informasi dalam bentuk buletin atau poster, menyediakan layanan telepon dan SMS sebagai “contact center” bagi nelayan, dan membuat program e-learning.
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