ANALISIS WACANA MEDIA TERHADAP KEBIJAKAN DAN CITRA PEMERINTAH DI SURAT KABAR DAERAH PADA TAHUN 2017
Article Sidebar
Read Counter : 915
Main Article Content
Abstract
Surat kabar sebagai penyampai berita kepada masyarakat mempunyai agenda media dan agenda kebijakan publik. Permasalahannya adalah bagaimana agenda pemberitaan, citra dan sikap surat kabar terhadap program kebijakan pemerintah saat ini. Tujuannya adalah melakukan analisis terhadap agenda setting, citra dan sikap surat kabar terhadap kebijakan pemerintah,. Studi ini bersifat deskriptif, dengan teknik pengambilan sampel systematic random sampling dari setiap edisi dari empat surat kabar, yakni Pikiran Rakyat, Radar Banten, Sumatera Ekspres, dan Tribun Lampung. Hasil analisis menunjukkan bahwa agenda pemberitaan program dan kebijakan pemerintah lebih banyak berisi rubrik pembangunan masyarakat dan berita daerah. Pembingkaian berita telah memunculkan pencitraan yang membentuk opini publik terhadap tokoh maupun institusi pemerintahan. Adapun sikap media, yang tampak dari news tone atau nada pemberitaannya adalah cenderung mendukung kebijakan pemerintah.
Article Details
Authors who publish with this journal agree to the following terms:
- Author (s) hold copyrights and retain copyrights of articles if the article is accepted for publishing.
- Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Public allowed to Share (copy and redistribute the material in any medium or format) and Adapt (remix, transform, and build upon the material) this journal article content.
References
Buchari Alma. (2009). Manajemen Pemasaran dan Pemasaran Jasa. CV Alvabeta: Bandung.
Bulaeng, Andi. (2004). Metode Penelitian Komunikasi Kontemporer. Yogyakarta : Andi.
Erasputranto, Rachman dan Hermawan. (2016). The Effect of Corporate Image on Company’s Stock Return. Universitas Indonesia. Dalam http://lib.ibs.ac.id/materi/Prosiding/SNA%20XVIII/makalah/016.pdf.
George Zinkhan, Jaishankar Ganesh & Linda Hayes (2001). Corporate Imagea; A Conceptual Framework for Strategic Planning. Proceedings of AMA (Writer) Marketing Educators Conference.
Kriyantono, Rachmat. (2007). Teknik Praktis riset Komunikasi. Jakarta: Kakilangit Kencana.
Little John, Stephen W. (2005). Theories of Human Communication. Seventh edition, California: Wadsworth Publishing.
Rakhmat, Jalaludin. (2007). Psikologi Komunikasi. Bandung: Remaja Rosdakarya.