ANALISIS ISI KUALITATIF TWITTER “#TaxAmnesy” dan “#AmnestiPajak”

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Published: Aug 10, 2017
DOI: https://doi.org/10.31346/jpikom.v18i1.840
Keywords:
Twitter, Analisis, Isi, Kualitatif, Amnesti Pajak
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Vience Mutiara Rumata
Pusat Penelitian dan Pengembangan Aplikasi Informatika dan Informasi dan Komunikasi Publik

Abstract

Semenjak program Pengampunan Pajak diluncurkan pada Juni 2016 mengundang pro dan kontra di kalangan publik, termasuk para pengguna Twitter. Penelitian ini menganalisa isi twit opini pengguna Twitter melalui “#amnestipajak” dan “#taxamnesty” dengan tujuan untuk mengetahui opini publik pengguna twitter terkait topik tersebut. Metode yang digunakan adalah metode analisis isi kualitatif dengan pendekatan induktif, yakni prosedur memadatkan dari data teks yang kompleks serta proses membangun makna dari data tersebut melalui tema-tema atau kategori-kategori yang muncul. Hasil penelitian didapat bahwa tiga tema besar yaitu: 1) dukungan terhadap program pengampunan pajak; 2)oposisi terhadap program pengampunan pajak; 3) wacana kritis tentang program pengampunan pajak. Kelemahan penelitian ini adalah hasilnya tidak bisa mewakili seluruh populasi pengguna Twitter karena keterbatasan akses.

Article Details

Issue
Vol. 18 No. 1 (2017): Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan)
Section
Articles

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Author Biography

Vience Mutiara Rumata, Pusat Penelitian dan Pengembangan Aplikasi Informatika dan Informasi dan Komunikasi Publik

Saya Vience Mutiara, peneliti bidang komunikasi di Pusat Penelitian dan Pengembangan Aplikasi Informatika - Informasi dan Komunikasi Publik. Saya tertarik untuk mengirim naskah saya ke jurnal Penelitian Komunikasi dan Opini Publik.

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