Pengaruh Kemunculan Organisasi Masyarakat Nasional Demokrat Terhadap Rebranding Metro TV

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Published: Aug 20, 2013
DOI: https://doi.org/10.30818/jpkm.2013.1160205
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Novian Anata Putra
Balai Pengkajian dan Pengembangan Komunikasi dan Informatika (BPPKI) Yogyakarta Jl. Imogiri Barat Km 5, Sewon, Bantul, Yogyakarta

Abstract

Kecenderungan para pemilik media saat ini, yang juga merupakan para pemimpin partai atau pemilik sebuah organisasi, menggunakan media yang dimilikinya sebagai salah satu media pencitraan politik, menjelang Pemilu Presiden 2014.Tujuan penelitian ini adalah untuk melihat pengaruh rebranding Metro TV yang dibarengi dengan kemunculan Ormas Nasional Demokrat (Nasdem). Dalam penelitian ini pendekatan yang digunakan adalah deskriptif kualitatif. Faktor ideologi pemilik media ternyata cukup berpengaruh besar dalam membawa arah isi media tersebut. Terpaan ideologi politik pemilik Metro TV, Surya Paloh, cukup kuat mempengaruhi isi media tersebut. Hal ini dapat menggambarkan bahwa media yang ada saat ini sudah tidak independen lagi, melainkan telah ditumpangi oleh kepentingan para pemilik media.

Article Details

Issue
Vol. 16 No. 2 (2013): Agustus
Section
Informatics

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